28.03.2011 6226

Own business: "Center for German Shoes" in Kirov

You can justify your inaction for any length of time by reasons of a global nature, global grief over lost demand and bad weather. Or you can just work. Work knowing that the responsibility for success and failure is in your own hands. This is exactly what the owners of the shoe business in Kirov did when they opened the Center for German Shoes on July 4.

Three floors. New building. Luxurious renovation. 1000 squares of retail space. The two anchor brands are Caprice and Rieker. Professional merchandising ... And the salespeople who were slightly stunned by the number of visitors.

However, it is better to see everything with your own eyes - before you a reportage, which recorded the first hours of the "Center for German Shoes". See, admire, try it yourself. European footwear is in phenomenal demand in the regions. Proven by experience. Proven by Kirov.

You can indefinitely justify your inaction by global causes, global grief over lost demand and bad weather. Or you can just work. Work, knowing that ...
Please rate the article
Euro Shoes Exhibition

Materials on the topic

Shoe business management in 2021: what to look for

The past year was a shock for most, a new starting point, the beginning of the end or a complete transformation of the retail business. One of the main results - 2020 literally pushed online retail, intensive digitalization of sales channels, ...
27.04.2021 4871

Marketing for a retail shoe store. How to incentivize customers to buy with gifts

In this article, SR expert, business coach Evgeny Danchev talks about how to conduct a marketing campaign that will be equally profitable for both the company and ...
19.01.2021 6166

How does mystery shopping help expose the gaps in your store's service?

Today, the lack of quality service and a customer-oriented atmosphere in the store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after shopping - ...
19.01.2021 4668

Top trends in shoe store window dressing this fall and this winter

Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. AND,…
30.11.2020 10564

What changes are needed to make the work of sales staff and line managers more effective?

The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and by all the properties of systems, they ...
13.10.2020 9920
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning