Rieker
28.03.2011 6559

Own business: "Center for German Shoes" in Kirov

You can justify your inaction for any length of time by reasons of a global nature, global grief over lost demand and bad weather. Or you can just work. Work knowing that the responsibility for success and failure is in your own hands. This is exactly what the owners of the shoe business in Kirov did when they opened the Center for German Shoes on July 4.

Three floors. New building. Luxurious renovation. 1000 squares of retail space. The two anchor brands are Caprice and Rieker. Professional merchandising ... And the salespeople who were slightly stunned by the number of visitors.

However, it is better to see everything with your own eyes - before you a reportage, which recorded the first hours of the "Center for German Shoes". See, admire, try it yourself. European footwear is in phenomenal demand in the regions. Proven by experience. Proven by Kirov.

SR70-Vector-kirov_2.jpg
SR70-Vector-kirov_3.jpg
SR70-Vector-kirov_4.jpg
SR70-Vector-kirov_5.jpg
SR70-Vector-kirov_6.jpg
SR70-Vector-kirov_7.jpg
You can indefinitely justify your inaction by global causes, global grief over lost demand and bad weather. Or you can just work. Work, knowing that ...
5
1
Please rate the article

Materials on the topic

The dream Team. Sales Growth Factors in a Shoe Store

The personnel issue is one of the most acute in shoe retail. A good seller is difficult to find at first, to recognize among other candidates, and then it is difficult to keep in the company. SR expert and permanent speaker of the business program of the Euro Shoes exhibition Maria…
24.05.2022 2221

Light accents and nuances. New approaches to shoe store lighting

The pandemic has changed consumer behavior and forced retailers to reduce the costs of offline retailing. Today, the buyer spends less time in the store, more often chooses proven brands, and makes a purchase decision faster. On the other hand, in…
17.05.2022 1786

Shoe business management in 2021: what to look for

The past year was a shock for most, a new starting point, the beginning of the end or a complete transformation of the retail business. One of the main results - 2020 literally pushed online retail, intensive digitalization of sales channels, ...
27.04.2021 9692

Marketing for a retail shoe store. How to incentivize customers to buy with gifts

In this article, SR expert, business coach Evgeny Danchev talks about how to conduct a marketing campaign that will be equally profitable for both the company and ...
19.01.2021 10064

How does mystery shopping help expose the gaps in your store's service?

Today, the lack of quality service and a customer-oriented atmosphere in the store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after shopping - ...
19.01.2021 7653
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning