The first Nike logo sneakers celebrate their 40 anniversary this year. The company decided to celebrate this event together with athletes Yuri Borzakovsky, Daria Klishina and Julia Rusanova.
With the participation of artist Sasha Takloo, each athlete developed his own Cortez design and explained why the legendary running shoes turned out to be just like that. Nike promises this collaboration is just the beginning of the running legend's jubilee celebration.
“I always run to music with pleasure, I record my own mixes at a speed of 123 beats per minute. This is the most correct speed even for amateurs - you run without straining, easily, ”says Yuri Borzakovsky, who created the Not a Format Cortez model.
“The colors were not chosen by chance,” Yulia Rusanova says about her model Yu-Cortez, “I love all shades of blue, and light green is the color of my first real marathon shoes, which my coach bought me. The sun on the heel replenishes the light and warmth, which is so lacking during Russian winters. "
“I strive for femininity, but I do not forget about comfort,” says Daria Klishina, model Flying Gait Cortez. "So when I have three hours to see the Louvre, I put on my favorite white sneakers."
The Cortez was created in the mid-1960s by legendary U.S. national running coach Bill Bowerman. He built ordinary slippers into the shoes - this is how the first flexible full-length sole appeared. Many athletes claimed that it was easy to run in them, as if the force of gravity was not acting on you. Paying tribute to the legendary model and its admirers, Nike designers took the classic silhouette of Cortez running shoes as a basis, transformed it according to the requirements of the time and adapted the model for a wide range of fans, writes fg.ru.
The first sneaker with the Nike logo celebrates its 40th anniversary this year. The company decided to celebrate this event together with athletes Yuri Borzakovsky, Daria Klishina and Yulia ...