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40 Nike Cortez Sneakers Anniversary
16.02.2012 2310

40 Nike Cortez Sneakers Anniversary

The first Nike logo sneakers celebrate their 40 anniversary this year. The company decided to celebrate this event together with athletes Yuri Borzakovsky, Daria Klishina and Julia Rusanova.

With the participation of the artist Sasha Takloo, each athlete developed his own Cortez design and told why the legendary running sneakers turned out to be exactly like that in their performance. Nike promises that this collaboration is just the beginning of a jubilee celebration.

“I always run to music with pleasure, I record mixes myself with the speed of 123 per minute. This is the most correct speed even for amateurs - running without straining is easy, ”says Yuri Borzakovsky, who created the Not a Format Cortez model.

“The colors were not chosen by chance,” Yulia Rusanova says about her model U-Cortez, “I love all the shades of blue, and lime is the color of my first real marathons, which the trainer bought for me. The sun on the heel fills the light and warmth, which is so lacking during the Russian winters. "

“I strive for femininity, but I don't forget about comfort,” says Daria Klishina, model of Flying Gait Cortez. “Therefore, when I have three hours to watch the Louvre, I put on my favorite white sneakers.”

Cortez sneakers were created in the mid-1960's by legendary U.S. national team coach Bill Bowerman. He built ordinary slippers into the shoes - this is how the first flexible sole appeared in full length. Many athletes claimed that running in them was easy, as if gravity did not act on you. Paying tribute to the legendary model and its admirers, Nike designers took as a basis the classic silhouette of the running Cortez, transformed it according to the requirements of the time and adapted the model to a wide range of fans, writes fg.ru.
The first Nike logo sneakers celebrate their 40 anniversary this year. The company decided to celebrate this event together with athletes Yuri Borzakovsky, Daria Klishina and Julia Rusanova.
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