40 Nike Cortez Sneakers Anniversary
The first Nike logo sneakers celebrate their 40 anniversary this year. The company decided to celebrate this event together with athletes Yuri Borzakovsky, Daria Klishina and Julia Rusanova.
With the participation of artist Sasha Takloo, each athlete developed his own Cortez design and explained why the legendary running shoes turned out to be just like that. Nike promises this collaboration is just the beginning of the running legend's jubilee celebration.
“I always run to music with pleasure, I record my own mixes at a speed of 123 beats per minute. This is the most correct speed even for amateurs - you run without straining, easily, ”says Yuri Borzakovsky, who created the Not a Format Cortez model.
“The colors were not chosen by chance,” Yulia Rusanova says about her model Yu-Cortez, “I love all shades of blue, and light green is the color of my first real marathon shoes, which my coach bought me. The sun on the heel replenishes the light and warmth, which is so lacking during Russian winters. "
“I strive for femininity, but I do not forget about comfort,” says Daria Klishina, model Flying Gait Cortez. "So when I have three hours to see the Louvre, I put on my favorite white sneakers."
The Cortez was created in the mid-1960s by legendary U.S. national running coach Bill Bowerman. He built ordinary slippers into the shoes - this is how the first flexible full-length sole appeared. Many athletes claimed that it was easy to run in them, as if the force of gravity was not acting on you. Paying tribute to the legendary model and its admirers, Nike designers took the classic silhouette of Cortez running shoes as a basis, transformed it according to the requirements of the time and adapted the model for a wide range of fans, writes fg.ru.
The first sneaker with the Nike logo celebrates its 40th anniversary this year. The company decided to celebrate this event together with athletes Yuri Borzakovsky, Daria Klishina and Yulia ...
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Ralf Ringer is challenging in court the demand of the Federal Tax Service for additional taxes and penalties for 1,5 billion rubles.
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Obuv Rossii goes bankrupt
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MM6 Maison Margiela and Salomon have released their own version of trekking shoes
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Largest duty-free shopping complex opens on Hainan Island
In China, on the island of Hainan in the city of Haikou, the world's largest duty-free shop has opened. The complex was built by China Duty Free Group (CDFG) and is located on the west coast of Haikou, next to Xinhai Port, a major transportation hub, and has a total building area of 280 square meters, writes Worldfootwear.com
Farfetch reports third quarter 2022 loss
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Factory S-Tep "Shoes of Russia" can avoid bankruptcy
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The Beinopen forum creates an ecosystem for fashion industry companies
On November 2-6, the 8th Beinopen New Fashion Industry Forum was held. This year the main task of the Forum was to give an idea of how the fashion market in Russia will be transformed, to unite professionals and develop joint business strategies. 
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BASCONI continues to develop retail in Russia and abroad
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Turkish footwear brand Dogo will start retail development in Russia
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Mexico ramps up shoe exports amid US-China trade war
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Which shoes will please your feet, and which will not?
The prose of life is that many fashion shoe manufacturers often think only about the exterior of models, not paying much attention to the biomechanics of the foot. Even today, when in shoe fashion for several years now there has been a steady trend for comfortable sports and casual shoes. Doctors do not approve of this approach. How to come to a compromise? SR asked Olga Chizhevskaya, an expert and executive director of the League of Podiatry, about how different models of shoes affect the health of the foot and the entire musculoskeletal system, and which shoes are ideal for foot health. Podiatry is a branch of medicine that deals with the treatment of diseases of the feet and lower legs, combining knowledge of orthopedics, traumatology and surgery.
MASCOTTE relaunches retail format with focus on digital technology
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Euro Shoes@CPM set attendance records
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Fashion brand boutiques remain on the main fashion street of St. Petersburg
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BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022.
Italian shoe industry turns to government for help
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WhatsApp and Telegram: Business Opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various problems of brands - from building knowledge to retaining an audience and automating business processes. SR expert on SMM and permanent speaker of the business program of the Euro Shoes Premiere Collection exhibition Ekaterina Diveeva has prepared for you, our readers, a very interesting, practical article about WhatsApp and Telegram messengers and their possibilities for the retail business.
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The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and textile industries, known to have a big impact on the environment, are at the forefront of change and sustainability. Innovative materials created from materials recycled and recycled in the future, new technologies in traditional leather industries, collaborations with environmental experts, and most importantly, complete transparency of the entire chain - these are the main vectors for the development of the shoe industry today. Let's look at the best practices of market leaders in order to understand what steps are possible in order to start in this direction. Understanding sustainability trends with expert Olga Steinberg.
EURO SHOES and CPM February 21-24 at the Expocentre on Krasnaya Presnya
The international wholesale exhibition of footwear, bags and accessories Euro Shoes premiere collection has existed for 14 years, and this year for the first time the 27th session of the professional footwear exhibition will be held in the pavilions of the largest metropolitan exhibition complex - Expocentre. Winter exhibition EURO SHOES is held in partnership with the international exhibition of fashionable clothes and accessories CPM.
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The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
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Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
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The whole truth about Bayer. Who is he and how to become one?
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
