Rieker
Adidas for the little ones
15.08.2012 2861

Adidas for the little ones

Adidas decided to get serious about developing footwear for babies and launched a program called Little Performers ("Little Champions").

To participate in the initiative, Adidas has invited a renowned international expert in children's shoes - the medical director of the Center for Foot and Ankle Surgery at the Schön Klinik München-Harlaching and the FIFA Medical Center, Professor Markus Walther.

The company’s studies showed that babies up to 4 years old usually take up to 10 thousand steps daily and that more than 70% of their leg problems occur as a result of wearing the wrong shoes. The children's foot is different from the adult, and therefore babies need special shoes for normal development. Adidas decided to become the first brand to deal with this problem globally.

Using its extensive experience and knowledge of the best experts, the company identified five key criteria that shoes for babies should meet: a soft front that gives the feeling of walking barefoot; The correct size provided by the adidas adiFit verification system; low heel, allowing the Achilles tendon to develop correctly; the presence of the right arch support; and, finally, the use of materials providing the child’s foot with appropriate climatic conditions.

“Children are future athletes and we take great care to give their feet the best possible conditions early in life,” says Katrin Bressel, senior manager of kids shoes at Adidas. “This is why we have teamed up with biomechanics and medical specialists to ensure the healthy and natural development of children's feet in our children's shoes.”

Adidas recently introduced the DryDye eco-technology, which uses compressed carbon dioxide instead of water to dye fabrics. About this writes popsop.ru.

Adidas decided to get serious about developing footwear for babies and launched a program called Little Performers ("Little Champions"). To participate in the initiative, Adidas invited ...
5
1
Rating

Latest News

Dior held a live show of the Fall'21 collection in Shanghai

On Monday, Shanghai hosted a live show of the collection of the French luxury brand Christian Dior, which took the opportunity to present its fall'21 collection in a real show during Fashion Week in ...
15.04.2021 71

Reebok and Cardi B collaboration released

The first collaboration between sportswear brand Reebok and American hip-hop artist Cardi B includes clothes and two pairs of sneakers inspired by the 90s era ...
15.04.2021 68

Lamoda will double its IT staff

About 400 vacancies will be opened in the near future in the state of the Russian online retailer Lamoda due to the rapid growth of the business, - said in the official press release ...
14.04.2021 101

The results of the series of international exhibitions of shoes and accessories SHOESSTAR - presentation of collections for the fall-winter 2021/2022 season.

From the first days of March 2021 until the end of the month, a series of SHOESSTAR shoe exhibitions once again swept from Crimea to the Far East.
14.04.2021 158

The volume of imports of Russian footwear increased in early 2021.

According to customs statistics, the volume of imports of footwear by Russia from non-CIS countries in March 2021 amounted to $ 312,2 million. In March 2020, this figure was $ 227,9 million. The growth in imports of footwear in March 2021 compared to March 2020 ...
14.04.2021 212
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning