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Adidas for the little ones
15.08.2012 2715

Adidas for the little ones

Adidas decided to seriously address the issue of developing shoes for babies and launched a program called Little Performers ("Little Champions").

To participate in the initiative, Adidas invited a recognized international expert in children's shoes - Medical Director of the Center for Foot and Ankle Surgery at Schön Klinik München-Harlaching Hospital and FIFA Medical Center, Professor Markus Walther.

The company’s studies showed that babies up to 4 years old usually take up to 10 thousand steps daily and that more than 70% of their leg problems occur as a result of wearing the wrong shoes. The children's foot is different from the adult, and therefore babies need special shoes for normal development. Adidas decided to become the first brand to deal with this problem globally.

Using its extensive experience and knowledge of the best experts, the company identified five key criteria that shoes for babies should meet: a soft front that gives the feeling of walking barefoot; The correct size provided by the adidas adiFit verification system; low heel, allowing the Achilles tendon to develop correctly; the presence of the right arch support; and, finally, the use of materials providing the child’s foot with appropriate climatic conditions.

“Children are future athletes, and we take great care to give their feet the best possible conditions at the very beginning of life,” says Katrin Bressel, Senior Adidas Children's Shoes Manager. “That's why we teamed up with experts in biomechanics and medicine, ensuring the healthy and natural development of children's feet in our children's shoes.”

Adidas recently introduced the DryDye eco-technology, which uses compressed carbon dioxide instead of water to dye fabrics. About this writes popsop.ru.

Adidas decided to seriously address the issue of developing shoes for babies and launched a program called Little Performers ("Little Champions"). To participate in the initiative, Adidas invited ...
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