Adidas will blow everyone into adiZero
11.02.2012 2220

Adidas will blow everyone into adiZero

Adidas unveils the new adiZero F50 Runner 2 sneakers that will help all athletes become faster. The adiZero F50 Runner 2 uses key technologies that made it possible to create the lightest running shoes without compromising on technical excellence, the company's press service informs.

AdiZero F50 Runner 2 sneakers are compatible with miCoach. This is the latest adidas development to increase the effectiveness of training, it allows you to record the movements of athletes in any direction, as well as measure key parameters such as average and maximum speed, number of accelerations, total distance, distance traveled with maximum intensity, the number of steps taken and their frequency .

According to, the video titled The Team ("Team") was the first Adidas ad video this year. The adiZero advanced sneakers ad goes by the slogan Adidas is all in and demonstrates the tireless team spirit of athletes who prefer comfortable shoes from Adidas.

The adiZero brand was introduced last November. Then an ad campaign called adiZero vs MiniSkirt (“adizero against skirts”) was launched. As conceived by the creators of TBWA Japan, a young man in new Adidas running shoes runs up to the point where mini skirts on mannequins begin to wave. The experiment does not pass by the young girl standing next to her.

Adidas promotion in North America, China, Russia and the CIS will be the main objective of the company's strategic plan called 2015 Route. In the period up to 2015, adidas top managers also forecast annual sales growth of more than 10%, which will make Russia and the CIS one of the three largest world markets for the Adidas Group. Sales in Russia and the CIS will exceed 1 billion euros by 2013, with comparable levels of exchange rates.

Adidas unveils the new adiZero F50 Runner 2 sneakers, which will allow all athletes to become faster.

Latest News

The pandemic has sent Peter Kaiser to the threat of bankruptcy

Peter Kaiser has filed a petition with the Pirmasens District Court to develop an action plan to avoid bankruptcy proceedings. According to the company's managers, Peter Kaiser led to a pre-bankruptcy state of quarantine in ...
17.09.2020 92

Vans unveils collaboration with MoMA in New York

The design of the Vans x MoMA collection, which consists of shoes, clothes and accessories, is inspired by the works of outstanding artists presented in the MoMA Museum, including Salvador Dali, Wassily Kandinsky, Lyubov Popova, Claude Monet, Edvard Munch, Jackson ...
17.09.2020 220

Warm models have appeared in the Crocs line of clogs

As we wrote earlier, the American brand noted an explosive growth in sales of its clogs during the summer months of quarantine, and apparently, in order not to lose the gained momentum, decided to offer consumers an autumn version of its popular model.
17.09.2020 207

Swims collection adds new cane umbrellas

With the onset of autumn and the rainy season, the Norwegian rubber shoe brand Swims has traditionally stepped up its activities, adding new footwear and accessories to its collection. This time the collection has been replenished with a new line of umbrellas in ...
15.09.2020 288

Revenue of Obuv Rossii Group of Companies in the first half of 2020 decreased by 26,4%

The amount of revenue of Obuv Rossii Group of Companies in the 1st half of 2020 decreased by 26,4% to RUB 3,963 billion. compared to 5,384 billion rubles. in the 1st half of 2019. • The net loss amounted to RUB 0,306 billion, says the financial report of Obuv Rossii Group of Companies.
15.09.2020 373
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning