Adidas will release "five-fingered" sneakers
01.09.2011 3357

Adidas will release "five-fingered" sneakers

Adidas has unveiled its first five-toed shoe that delivers a barefoot feel while providing protection, traction and durability as a regular shoe. The most famous manufacturer of this kind of footwear - Vibram with its FiveFingers footwear - has about 10% of the American market. Brands such as Merrell, Fila, Saucony, Asics and New Balance also have five-fingered offerings, which are also popular with American consumers. Adidas, which is behind Nike in the US, with a whopping 65% of the athletic shoe market, hopes to beat its main competitor with its new product. The world-leading German manufacturer believes the Adipure Trainer is the best way to attract consumer attention and boost sales.

The Associated Press reports that new adidas shoes will appear in US stores in November for $ 90. Although five-fingered sneakers so far account for only a small fraction of sports shoe sales, reaching $ 22 billion in the US, this is one of the fastest growing product categories.

The popularity of five-fingered sneakers among Americans has grown especially after the publication in 2009 of Christopher McDougall's book "Born to Run", which describes the history and benefits of this type of shoe. While she has some critics who claim that the use of these shoes leads to injuries, adidas believes that the Adipure Trainer has every chance of becoming a new bestseller.

“Adipure Trainer is a unique sports shoe for the best athletes that we offer to all our consumers,” said Patrik Nilsson, President of adidas in North America. The site popsop reports.

Adidas introduced its first five-fingered sneakers that create the feeling of walking barefoot, but at the same time provide protection, good grip and are distinguished by the durability of ordinary ...
5
1
Rating

Latest News

Bape and Adidas unveil a new silhouette of skate sneakers

Bape and Adidas have been collaborating for over 20 years and are debuting an all-new collaborative sneaker silhouette for the first time. Adidas N Bape is created in the spirit of skate culture of the early 00s and has some similarities with the Adidas Campus XNUMXs model,…
17.04.2024 106

The government will expand the responsibilities of sellers of labeled goods

The Ministry of Industry and Trade has prepared amendments to the rules for labeling goods, expanding the responsibilities of manufacturers, sellers and importers of labeled goods, writes...
16.04.2024 129

An international competition for shoe and accessory designers “Shoes-Style” will be held in Moscow

Russian State University named after. A.N. Kosygina organizes an international student competition for shoe and accessory designers...
16.04.2024 131

Lamoda and Fashion Factory School studied the behavior of Russian consumers

Lamoda, a leading retailer in the field of fashion, beauty and lifestyle, and the fashion business education school Fashion Factory School (part of Ultimate Education) studied the process of choosing shoes, clothing and accessories from Russian...
16.04.2024 212

Golden Goose sees double-digit growth

Ahead of its initial public offering (IPO) on the Milan Stock Exchange, Italian luxury brand Golden Goose, known for its Superstar sneakers and distressed look, reported an increase in net...
16.04.2024 223
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning