Rieker
Adidas will release "five-fingered" sneakers
01.09.2011 3158

Adidas will release "five-fingered" sneakers

Adidas has unveiled its first five-toed shoe that delivers a barefoot feel while providing protection, traction and durability as a regular shoe. The most famous manufacturer of this kind of footwear - Vibram with its FiveFingers footwear - has about 10% of the American market. Brands such as Merrell, Fila, Saucony, Asics and New Balance also have five-fingered offerings, which are also popular with American consumers. Adidas, which is behind Nike in the US, with a whopping 65% of the athletic shoe market, hopes to beat its main competitor with its new product. The world-leading German manufacturer believes the Adipure Trainer is the best way to attract consumer attention and boost sales.

The Associated Press reports that new adidas shoes will appear in US stores in November for $ 90. Although five-fingered sneakers so far account for only a small fraction of sports shoe sales, reaching $ 22 billion in the US, this is one of the fastest growing product categories.

The popularity of five-fingered sneakers among Americans has grown especially after the publication in 2009 of Christopher McDougall's book "Born to Run", which describes the history and benefits of this type of shoe. While she has some critics who claim that the use of these shoes leads to injuries, adidas believes that the Adipure Trainer has every chance of becoming a new bestseller.

“Adipure Trainer is a unique sports shoe for the best athletes that we offer to all our consumers,” said Patrik Nilsson, President of adidas in North America. The site popsop reports.

Adidas introduced its first five-fingered sneakers that create the feeling of walking barefoot, but at the same time provide protection, good grip and are distinguished by the durability of ordinary ...
5
1
Rating

Latest News

Alexandre Birman released a capsule of architectural shoes

The Brazilian luxury shoe brand Alexandre Birman, founded in 2010 by designer Alexander Birman, has found its way into the world of interior design by releasing a capsule collection of shoes inspired by the work of the Brazilian…
26.09.2023 167

Denim shoes - a trend in the spring-summer 2024 season

In the spring-summer 2024 season, brands presented quite a lot of denim shoes. So the use of denim in shoe design can be safely mentioned as one of the last...
25.09.2023 161

Balenciaga has released a new interpretation of the sneaker with a knitted upper

Mixing two iconic silhouettes from its collection - the stretchy knit upper of the Speed ​​line and the wide rubber sole of the 3XL - French luxury brand Balenciaga has released a new sneaker model, appropriately named - 3XL Sock...
25.09.2023 278

The number of visitors to the Italian leather exhibition Lineapelle increased by 25%

The Milan international exhibition of leather, textiles, synthetic materials, accessories and components Lineapelle has ended and noted a 25% increase in attendance compared to the previous statistics...
24.09.2023 232

Birkenstock's new factory is up and running

German shoe brand Birkenstock has announced the start of operations at its new factory in north-eastern Germany, near Pasewalk. The enterprise was put into operation just 17 months after the start of construction, writes...
24.09.2023 274
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning