A new adidas creative supports the launch of the redesigned ULTRABOOST running shoe, which embodies the brand's commitment to propelling people to grow and improve.
The main characters of the campaign are Alexander Gudkov, Russian TV presenter, actor and author of Chicken Curry stories, and popular video blogger Katya Adushkina. In the commercial, tired and exhausted Alexander and Katya are inspired by the successes of athletes and runners and decide to go for a jog on the Moskva River embankment themselves.
A key feature of the new ULTRABOOST 21 is the updated TORSION system. LEP (Linear Energy Push) technology integrated into the outsole provides 15% more stability in the forefoot and midfoot for more cushioning.
The adidas ULTRABOOST 21 is available in adidas stores, the brand's website and the adidas app in a range of colors, including white and bright yellow, which represent energy.