Adidas Launches Mass Production of 3D Sneakers New Adidas Futurecraft 4D sneakers made using 3D
07.04.2017 5933

Adidas Launches Mass Production of 3D Sneakers

Adidas has released a new model of sneakers with the sole printed on the Futurecraft 3D 4D printer, which is scheduled to go into mass production next year, Reuters reports. This step is part of the strategy of the German company, which seeks to respond more quickly to fashion changes and create more individual things.

Already now Adidas offers people to choose the color and model of shoes when ordering online, but 3D printing will allow you to go further - the company will be able to offer shoes, the sole of which will be designed taking into account the individual characteristics of the client's foot.

Rivals Nike, Under Armor, and New Balance have already experimented with 3D printing, but until now similar shoes have been produced in a limited edition. Since the use of traditional 3D printers in shoe manufacturing is more expensive, they work more slowly and often create a product that is inferior in quality to mass-produced products based on injection molds, which are used to produce hundreds of millions of pairs of shoes in Asian factories.

Meanwhile, Adidas says that a partnership with Carbon companies, a start-up from Silicon Valley, will overcome many difficulties and produce a sole that can compete with peers produced by injection molding in both quality and cost for launching mass production.

Carbon, funded by venture capital Sequoia Capital and funds created by General Electric and Google (Alphabeth), has pioneered the technology of printing using light-sensitive polymer resins.

Adidas expects to sell 5000 pairs of the new "Futurecraft 4D" this year, and increase production to 100 pairs a year next year, as Carbon is expected to be able to cut the printing time for one sole from the current one and a half hours by 000. 2018 minutes.

The price of shoes is still uncertain, it is assumed that it will gradually decline as technology develops.

Last year, Adidas sold several hundred pairs of sneakers with a sole printed on an 3D printer, at a price of 333 dollars per pair. But the sole was relatively stiff and heavy. At the same time, it took up to 10 hours to print it.

Adidas has released a new 3D printed "Futurecraft 4D" sneaker that is slated to go into mass production next year - ...
5
1
Rating

Latest News

Steve Madden buys Kurt Geiger for €347 million

The American group Steve Madden has acquired the British footwear and accessories brand for £289 million (around €347 million). The sale was carried out by London-based private equity firm Cinven, which bought Kurt Geiger…
17.02.2025 69

Adidas Fined in Turkey for Pigleather Shoes

Adidas has been fined almost 15 euros in Turkey for failing to inform customers that its Samba sneakers contained pigleather on their toes, Fashion…
14.02.2025 429

Giuseppe Zanotti Presents Sandals Collection in Sensual Photoshoot

Italian luxury shoe brand Giuseppe Zanotti, after 30 years of brand development, returns to its roots with the release of elegant, timeless models of women's shoes. The brand's new spring-summer '25 collection includes sandals, open-toe shoes,…
14.02.2025 285

STREETBEAT Releases New Sneakers For Football Fans

The silhouette of the new STREETBEAT Jogo sneakers is inspired by retro boots and the football community. The brand's team rethinks the style of football fans of the 80s and 90s and presents the new product in a photo shoot with brutal guys from a modeling agency…
14.02.2025 315

Italian sneaker brand EXTR4 at EURO Shoes

The new Italian sneaker brand EXTR4, founded by a group of young designers and fashion enthusiasts, is conquering the hearts of Europeans. Buyers in Italy and Central Europe have met the brand's lightweight, comfortable models with great interest. The first collection…
13.02.2025 1488
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning