Alexander Rogov became the face of the Ozon advertising campaign in the fashion category Alexander Rogov - in Ozon advertising
04.07.2022 3057

Alexander Rogov became the face of the Ozon advertising campaign in the fashion category

After participation in the advertising campaign of the Russian shoe chain Kari This spring, stylist and TV presenter Alexander Rogov will appear in an Ozon commercial.

As part of cooperation with Ozon, he will take part in federal advertising campaigns, SMM integrations, and digital special projects dedicated to the apparel and footwear category. Ozon focuses on the development of the apparel and footwear category and will invest more than 2022 billion rubles in its development in 1. More than 30 entrepreneurs and brands sell clothes, shoes and accessories on Ozon. The goal of the marketplace is to triple turnover in the category by the end of the year, and in the medium term to become a leader among online retailers in the fashion category, says Ozon in a press release. 

Rogov's popularity among retailers is justified by marketing analytics. A study conducted by Ozon showed that Alexander Rogov is easily recognized by the target audience of the clothing and footwear category. For half of the respondents, the stylist has a positive response, they trust his expert opinion, and more than a quarter believe that style advice from Rogov with the selection of goods on Ozon will lead to purchases on the site. 

“Alexander's style and presentation coincides with the tone of Ozon's communications - our brand is also characterized by brightness, energy and outrageousness. Many years of experience as the host of his own fashion and style shows gives him the status of a fashion expert and the trust of a wide audience. This is exactly what Ozon needs to attract as many fashion shoppers to the platform as possible,” says Maria Nikolaeva, Ozon Marketing Communications Director. 

Together with Ozon, Alexander Rogov will hold the Dress Up Game contest. It will be held from 1 to 17 July on the social network VK. Participants will need to post a carousel or collage of photos in different looks with the hashtag #ozon_summer_dressing and subscribe to an Ozon account. Alexander will personally choose the winner on July 26. The main prize is shopping on Ozon with a star stylist for 100 rubles. The prize fund also consists of 000 promotional codes with a face value of 6 to 3 points for purchases on Ozon. 

Ozone is a leading multi-category e-commerce platform and one of the largest Internet companies in Russia. The site features more than 100 million product items in more than 20 categories: from books and clothing to food and health products.

After participating in an advertising campaign for the Russian shoe chain Kari this spring, stylist and TV presenter Alexander Rogov will appear in an Ozon advertisement. As part of his collaboration with Ozon, he will take part in…

Latest News

Clarks reports falling revenue and profit

C&J Clark International Limited, owner of the British footwear brand Clarks, published financial statements for the 48 weeks to December 31, 2022, which show a decrease in both turnover and net profit of the company, writes...
28.09.2023 362

Moncler has released sneakers with a teddy texture

The French shoe brand Moncler offers to celebrate the autumn season in sneakers with a “cozy” design. The brand's signature Trailgrip sneaker features a soft, fuzzy upper that...
26.09.2023 581

Vacancy in street retail in St. Petersburg has decreased significantly

According to Nikoliers, the vacancy rate in street retail on the five main shopping corridors of St. Petersburg continues to decline: by the end of September 2023 it averaged 4,4%, which is 0,5 percentage points below the level...
26.09.2023 503

An international fashion industry summit will be held in Moscow

The international forum BRICS+ Fashion Summit will be held in the capital from November 28 to December 2 under the auspices of Moscow Fashion Week. The event will bring together industry professionals, light industry specialists, bloggers, teachers and…
26.09.2023 473

Exclusive for buyers: new b2b outlet

The exhibition company EXPO FUSION presents retailers with a platform for sorting fashion collections of clothing - a b2b outlet for off-season sorting selections by open sklad [S']. The procurement session of the [S'] project will be held from October 17 to 19 at the Fairgrounds…
26.09.2023 481
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning