Alena Akhmadullina and Econika launch a joint capsule
07.04.2015 5614

Alena Akhmadullina and Econika launch a joint capsule

Alena Akhmadullina brand has presented a capsule collection of shoes and accessories Alena Akhmadullina for Econika. This is the result of collaboration with the Econika women's shoe chain in the fall-winter 2015/16 season. The capsule is made in the style of sport-chic and represents reimagined variations of sports classics in the current colors: lilac, white, blue, navy blue. In addition, the collection includes 70s-style suede shoes with chunky heels and round toes, as well as feminine boots and ankle boots. Accessories include bags, wallets, phone cases. When creating the collection, Alena Akhmadullina and the designers of the Econika brand used corporate prints and embroideries from the Alena Akhmadullina collection for the fall-winter 2015/16 season in different interpretations - in the form of decoration or original details of shoes and bags. The Alena Akhmadullina for Econika collection will go on sale in Alena Akhmadullina boutiques and in all Econika stores in July 2015.

Alena Akhmadullina brand introduced the capsule collection of shoes and accessories Alena Akhmadullina for Econika.

Latest News

LIMÉ opened a flagship in a mansion on Kuznetsky Most

The flagship store of Russian clothing retail LIMÉ opened on five floors of an old mansion built in 1903 on Kuznetsky Most Street in Moscow. The store occupied the space of the former Nike flagship. And even earlier in the 1940s. Here…
23.07.2024 28

Rendez-Vous launched cross-promotion with Ile de Beaute

Russian shoe retailer Rendez-Vous continues to launch cross-promotions with different companies from the retail sector. One of Rendez-Vous’s regular partners is the cosmetic chain “Ile de Beaute.” Two brands...
23.07.2024 59

Tom Ford changes creative director

Peter Hawkings, Tom Ford's longtime deputy who took over as the brand's creative director in 2023, has left the business, BOF writes, citing a statement from the Estée Lauder company. A successor will be announced in the "near future" -...
22.07.2024 244

Balenciaga promotes Rodeo Bag with the help of three star actresses

The advertising campaign for the luxury brand Balenciaga Rodeo Bag launched on July 18. Its main characters were three actresses - Isabelle Huppert, Kim Kardashian and Naomi...
22.07.2024 266

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 380
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning