ALFAVIT will help children
15.05.2012 3013

ALFAVIT will help children

The Moscow Region shoe chain "ALFAVIT" announces the launch of a charitable campaign for customers "The Way to the Heart of Children through" ALFAVIT ". The action has a social orientation and is timed to the preparatory work on the organization of a traditional holiday for the children of the sponsored orphanage "Horizon" located in the town of Zheleznodorozhny near Moscow, on the eve of Children's Day.

For the period of the action from May 14 to May 27, when purchasing some pairs of shoes in the ALFAVIT stores located in Balashikha and Zheleznodorozhny, they will be able to take part in donating funds to buy gifts for children and organize a trip to the museum. With each purchase of a pair of shoes allocated for the action, 100 rubles will go to a charitable foundation for a children's party. The action is attended by 7 chain stores, each of which will be allocated about 70-80 shoe models. Models of the most, at the moment, on sale - summer groups of children, women and men shoes, participate in the action, therefore the action cannot be called stimulating. “We do not offer our customers non-seasonal models under the pretext of a promotion. The summer segment was chosen specifically so that the buyer could buy exactly what he needs now, both for his own benefit and by providing material assistance in a charity event, "said Ekaterina Ivanova, marketing specialist of the company.

The buyer can also make a monetary donation directly, without buying shoes: “There are special cash cubes at the checkout counters of all the stores of the chain, through which anyone can provide their financial assistance,” says Ekaterina Trishankova, a company volunteer.

Since 2001, the network has been holding various charitable events, and since 2004 the format of meetings with children from the “Horizon” orphanage has become traditional. For the first time, the shoe chain "ALFAVIT" tried the method of attracting willing buyers to help in December 2011, on the eve of organizing a holiday for children on New Years, as an additional strengthening of the informal relationship "buyer-seller". The charity event also took place in Zheleznodorozhny and Balashikha (not far from the territorial location of the “Horizon” shelter). More than three hundred people responded to the request to collect new toys as gifts for children, in exchange for the chain's gold discount card.

123.JPGIGRA.JPGVSE.JPG
The Moscow shoe network ALFAVIT announces the launch of a charity campaign for customers “Way to the Heart of Children through ALFAVIT”. The action is socially oriented and dedicated to ...
5
1
Rating

Latest News

Jonathan Anderson Appointed Creative Director of Dior Homme

Jonathan Anderson is the new creative director of Dior Homme, Bernard Arnault, chairman and CEO of LVMH, which owns…
17.04.2025 110

By the end of 2025, Moscow expects to commission almost 400 thousand square meters of retail space

According to the consulting company NF GROUP, by the end of 2025, another 24 shopping centers are expected to open in the capital in addition to the five already commissioned in I…
17.04.2025 116

Hermès offsets US export duty hike with price hikes

Despite the difficult economic situation at the beginning of 2025, Hermès continues to gain momentum. In the first quarter, the French luxury group Hermès reported revenues of 4,1 billion euros, up 9% (+7% excluding…
17.04.2025 106

Lineapelle Fashion Committee Presents Fall-Winter 2026/27 Trends

Glitter and innovation are in trend. “Materials should become endorphin generators, carriers of positive emotions, physical and…
16.04.2025 320

Vestiaire Collective Releases Luxury Second Hand Guide and Rating

French resale platform Vestiaire Collective, which specializes in private-to-private sales, released a luxury second-hand shopping guide on April 14.
16.04.2025 1136
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning