The international corporation Analpa in the fall-winter 2012-2013 season launched a program to support retail partners. One of the first projects in the framework of training young specialists in Ukraine was the training "Successful sales".
In addition, the brand partners were told about the key benefits of working with youth shoes using the portfolio of brands managed by Analpa as an example. The moderator of the training was Analpa Marketing Director Julia Chursina.
As reported on the official website of the company, the knowledge gained could be immediately put into practice while working at a shoe exhibition. The result was an explosive increase in orders for shoes of all brands. The support program continued with workshops in Moscow and St. Petersburg.