Soho
ANCI named the most “viral” Italian footwear commercial
19.03.2012 2178

ANCI named the most “viral” Italian footwear commercial

Italian actress Maddalena Monti won the viral video contest I Love Italian Shoe video tag. The competition, in which it was necessary to explain their love for Italian shoes, was established by the Italian Association of Footwear Manufacturers ANCI, the winners were awarded on 5 on March.

The aim of the competition is to draw attention to Made in Italy footwear and create a series of videos designed to go viral. A TV channel on the Internet was created especially for the competition.

Maddalena Monti holds a Bachelor of Philosophy and a Diploma from the School of Theater in Turin. She now collaborates with the theater company Il Mulino di Amleto. “Signora Monti became the winner because she was able to communicate in an innovative and creative way how seductive Italian shoes are,” says ANCI trendsetter Aldo Premoli, “we also paid attention to the direction, good acting and story.” The video begins with Maddalena aleatherg the shoes who wants to go with her today, and they take turns introducing themselves, inviting her to choose them, and the hostess doubts: "You are cool, but too athletic ... next time", "I know that you adore this dress, but today I prefer another ... ". She opts for black '60s style banana heels. The video ends with a description of all the participating pairs. It is still difficult to talk about a real viral effect, the number of views is minimal, but for the shoe industry it is one of the first examples of an integrated approach to video promotion.

Analpa.inc experts consider viral distribution videos to be one of the most promising forms of promotion for youth brands. It not only increases brand awareness, but also affects the establishment of trusting relationships with consumers. Based on materials from the site analpa.ru.
Italian actress Maddalena Monti won the viral video contest I Love Italian Shoe video tag. A competition in which it was necessary to explain their love for Italian shoes was established ...
5
1
Rating

Latest News

Dr.Scholl collaborates with denim brand RE/DONE

The Dr.Scholl and RE/DONE collaboration reimagines the acclaimed Dr.Scholl Pescura sandal with wooden soles. The limited capsule collection went on sale in the spring-summer season…
27.03.2023 59

The online trading market in Russia grew by almost 40% in 2022

According to Data Insight, by the end of 2022, the turnover of online retail trade in Russia grew by 38% and reached 5,7 trillion rubles. In physical terms, the growth was 65%, up to 2,8 billion…
24.03.2023 244

Wildberries accepted the second phase of the logistics complex in Krasnodar

The Russian online retailer Wildberries is strengthening its own logistics infrastructure in various regions of Russia. In February 2023, the construction of the second stage of the logistics complex in Krasnodar was completed. The total area of ​​the logo center…
24.03.2023 269

Hey Dude aims to increase sales to $1 billion in 2023

Crocs Inc., which completed its acquisition of the Hey Dude brand in February last year, said the shoe brand's 2022 revenue exceeded initial expectations to reach $986,2 million. Crocs CEO Andrew Ries…
24.03.2023 239

Converse collaborates with streetwear brand Stüssy

Until the end of March, the iconic Converse Chuck 70 sneakers will appear in an updated version, thanks to the forthcoming collaboration between Converse and another American streetwear brand.
23.03.2023 336
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning