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ANCI named the most “viral” Italian footwear commercial
19.03.2012 1770

ANCI named the most “viral” Italian footwear commercial

Italian actress Maddalena Monti won the viral video contest I Love Italian Shoe video tag. The competition, in which it was necessary to explain their love for Italian shoes, was established by the Italian Association of Footwear Manufacturers ANCI, the winners were awarded on 5 on March.

The aim of the competition is to draw attention to Made in Italy footwear and create a series of videos designed to go viral. A TV channel on the Internet was created especially for the competition.

Maddalena Monti holds a Bachelor of Philosophy and a Diploma from the School of Theater in Turin. She now collaborates with the theater company Il Mulino di Amleto. “Signora Monti became the winner because she was able to communicate in an innovative and creative way how seductive Italian shoes are,” says ANCI trendsetter Aldo Premoli, “we also paid attention to the direction, good acting and story.” The video begins with Maddalena aleatherg the shoes who wants to go with her today, and they take turns introducing themselves, inviting her to choose them, and the hostess doubts: "You are cool, but too athletic ... next time", "I know that you adore this dress, but today I prefer another ... ". She opts for black '60s style banana heels. The video ends with a description of all the participating pairs. It is still difficult to talk about a real viral effect, the number of views is minimal, but for the shoe industry it is one of the first examples of an integrated approach to video promotion.

Analpa.inc experts consider viral distribution videos to be one of the most promising forms of promotion for youth brands. It not only increases brand awareness, but also affects the establishment of trusting relationships with consumers. Based on materials from the site analpa.ru.
Italian actress Maddalena Monti won the viral video contest I Love Italian Shoe video tag. A competition in which it was necessary to explain their love for Italian shoes was established ...
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