Ara opens the first company store in Russia
29.09.2017 4068

Ara opens the first company store in Russia

On 30 of September, the first in Russia flagship store of German shoes and accessories ara opens at Afimall City shopping and entertainment center. SOHO Fashion, a distributor of global brands of shoes and accessories, currently managing a chain of Clarks and Soho stores, will develop ara retail in the Russian Federation.

Ara shoes are a symbiosis of comfort and modern design. The German manufacturer pays special attention to the convenience of shoes, so models of different completeness (F, G, H, K) are provided in the brand's lines. Another feature of ara shoes is that in its manufacture elastic materials are used that allow the shoes to adapt to the shape of the foot. Additional features - shock absorption when walking and extremely high breathability also provide additional comfort when wearing, minimizing the load on the legs and back.

The main motive of the ara autumn-winter 2017 / 18 collection for women is soft and comfortable loafers, shoes and sneakers in delicate colors, both in classic design and with intricate details. The boots and boots presented in the collection are great for the harsh Russian climate.

For men in the new season, the brand offers comfortable sneakers made of high-tech materials and traditional shoes and boots with textured leather.

Company ARA Shoes AG has been operating in the European shoe market for more than 60 years and is one of the leaders in the comfort footwear segment with sales of more than 6,6 million pairs a year. To date, more than 500 ara branded stores are open in the world.

On September 30, the first in Russia flagship store of German footwear and accessories ara opens at the Afimall City shopping mall. SOHO will develop ara retail in Russia ...
Euro Shoes Exhibition

Latest News

Expo Riva Schuh & Gardabags took place in Italy

The January exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags in Italy has ended. The event was attended by 430 exhibitors from more than 30 countries, the exhibition received 3500 visitors from 86…
21.01.2022 191

OR Group made a technical default on bonds

OR Group (former Obuv Rossii Group of Companies) failed to redeem bonds for 0,6 billion rubles on time, allowing a technical default. The holder of the bonds is Promsvyazbank (PSB), with which negotiations are underway. If they fail, the group...
21.01.2022 236

The collaboration between New Balance and artist Joshua Wades has released an updated version of the New Balance 57/40

In the design of the new New Balance 57/40 NB model, created in collaboration with the artist Joshua Vaidsaom, there are flecks - traces of paint that are reminiscent of the artist's youth and his passion ...
20.01.2022 178

MICAM postponed to March

The organizers of Europe's largest international footwear exhibition MICAM have announced the postponement of the date of the event. The exhibition will be held from 13 to 15 March instead of the originally scheduled dates - from 20 to 22…
20.01.2022 258

Detsky Mir recycled about 3 tons of footwear and textile waste

Detsky Mir Group and Dmitrovsky RTI Plant, the largest waste processing plant in Russia, summed up the results of the campaign “New life for unwanted clothes and shoes with benefits for you” for 2021…
20.01.2022 354
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning