Rieker
ASICS will double marketing investments and open company stores in Russia
19.06.2017 2089

ASICS will double marketing investments and open company stores in Russia

The Japanese company ASICS, one of the world leaders in the production of sportswear and shoes,

opened a new office in Moscow (Olimpiysky Prospekt, 14), which is associated with a significant increase in investment in the Russian representative office and a qualitative renewal of his team. The new spacious premises housed the ASICS office and showroom. The company's subsidiary was registered in Russia in 2008, worked with small volumes of products, and now ASICS head office makes a strategic bet on the Russian market and plans to double investment in marketing and developing the brand presence in partner stores in the next three years. In addition, ASICS branded stores will appear in Russia in the coming 3-4 years.

The company also introduced the new autumn-winter collection 2017 / 18, reflecting the design decisions and technologies of the brand. At the presentation of the collection, representatives of the company’s management told the guests about the innovative developments, ideas and plans of ASICS in Russia and the world.

Particular emphasis was placed on a series of FlyteFoam Fast sneakers unique in that it is suitable for a wide variety of types of pronation and running styles. FlyteFoam is the result of nearly three years of work on more than 300 prototypes tested at the ASICS Sports Research Institute. The foam from which the sole of the shoe is made, with built-in reinforced fibers that provide maximum cushioning when running on asphalt, is 55% lighter than the industry-standard foam. The midsole in the new running shoe series is the lightest of all ASICS models.

Another new product from ASICS - RoadHawk FF running shoes - the best price-quality ratio, perfect for jogging and for everyday life. The quick-drying Ortholite insole provides superior cushioning. A unique combination of technical developments, stylish design is ideal for any look, while ensuring constant comfort.

ASICS is a Japanese corporation, one of the world's largest manufacturers of sportswear and shoes, founded in 1949. ASICS is currently ranked 3 in global sales. In Europe, the company ranks 1 in sales of professional running shoes and 3 in sales of sports shoes. The heart of ASICS is the Sports Research Institute in Kobe, Japan, with more than 100 researchers, scientists, and engineers. ASICS transforms the latest developments into highly functional products with a spectacular design. ASICS is the official supplier of equipment for the Athletics Federations of the Netherlands, Italy, Slovenia, Bulgaria, Japan, New Zealand and South Korea, sponsor of the 2016 Olympic Champions of the year - Brazil Volleyball Federation, as well as the sponsor of the largest marathons in the world - in Tokyo, Berlin, Paris, Stockholm and Rome. In Russia, the company is the official sponsor of the All-Russian Volleyball Federation and the Russian Federation of Wrestling, as well as the Moscow marathon, the White Nights marathon in St. Petersburg, the Europe-Asia marathon in Yekaterinburg, and the Sochi marathon.

The Japanese company ASICS, one of the world leaders in the production of sportswear and footwear, has opened a new office in Moscow (Olimpiyskiy prospect, 14), which is associated with a significant increase in ...
3.3
5
1
1
Rating

Latest News

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 176

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 132

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 180

US retail shoe prices up 8% in 5,7 months

According to the Footwear Distributors and Retailers Association of America (FDRA), shoe prices increased by 2022% in the first eight months of 2021 compared to the same period in 5,7. This growth is the most significant in recent…
25.09.2022 177

Salvatore Ferragamo changed the logo

The Italian luxury shoe and accessories brand Salvatore Ferragamo, following the latest trend of high fashion houses, has shortened its name, leaving only the name of its founder in the logo…
23.09.2022 262
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning