Asics Gel-Kayano 25
ASICS Launches 25 Gel-Kayano Running Shoes Model
ASICS has created a special series for long distance runners in 1993. Gel-Kayano is the record holder for the use of technology in each model. Gel-Kayano 25 continues this tradition.
ASICS Marketing Director Paul Miles says the new model is the start of a breakthrough that is coming to the ASICS brand’s running collection over the next few years.
Sole FlyteFoam Lyte is the next generation ASICS lightweight cushioned sole. FlyteFoam Propel is ASICS 'latest patented foam that improves kickback. Thanks to the foam and the special arrangement of the ASICS GEL insert, the sneakers perfectly absorb shock.
The fully updated double jacquard mesh upper sits comfortably on the foot and allows air to pass through. Flexible material reduces creases that often rub feet.
ASICS technology has set itself the goal of providing runners with the highest degree of impact protection and improving stability regardless of distance.
“The Gel-Kayano series was created to make long distances more accessible for any runner. For 25 years, we have continued to pursue this goal, improving Gel-Kayano, lightening the weight of the shoe, working on the rebound, but in no way compromising the stability of the foot while running, ”said Kenichi Jarano, executive director of ASICS Sports Research Institute, launching the new product.
The presentation of new sneakers was held in Moscow in the multi-brand store of sportswear and shoes Stride.
Sales of ASICS Gel-Kayano 25 running shoes were launched in the partner retail brand in Russia in June 2018, the price of a pair of 11990 rubles.
ASICS Corporation Kihashiro Onitsuka was founded in Japan in 1949 and is one of the leaders in the production of sports shoes and clothes. In Russia, the brand is represented in multi-brand stores of sports shoes and clothes.
ASICS Corporation created a special series for long-distance runners in 1993. Gel-Kayano holds the record for the use of technology in every model. The Gel-Kayano 25 continues this ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Shoe factories in Russia are closing one after another
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Difficulties in recruiting personnel and how to deal with them
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We form the salary of sellers: expert advice
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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