ASICS has created a special series for long distance runners in 1993. Gel-Kayano is the record holder for the use of technology in each model. Gel-Kayano 25 continues this tradition.
ASICS Marketing Director Paul Miles says the new model is the start of a breakthrough that is coming to the ASICS brand’s running collection over the next few years.
Sole FlyteFoam Lyte is the next generation ASICS lightweight cushioned sole. FlyteFoam Propel is ASICS 'latest patented foam that improves kickback. Thanks to the foam and the special arrangement of the ASICS GEL insert, the sneakers perfectly absorb shock.
The fully updated double jacquard mesh upper sits comfortably on the foot and allows air to pass through. Flexible material reduces creases that often rub feet.
ASICS technology has set itself the goal of providing runners with the highest degree of impact protection and improving stability regardless of distance.
“The Gel-Kayano series was created to make long distances more accessible for any runner. For 25 years, we have continued to pursue this goal, improving Gel-Kayano, lightening the weight of the shoe, working on the rebound, but in no way compromising the stability of the foot while running, ”said Kenichi Jarano, executive director of ASICS Sports Research Institute, launching the new product.
The presentation of new sneakers was held in Moscow in the multi-brand store of sportswear and shoes Stride.
Sales of ASICS Gel-Kayano 25 running shoes were launched in the partner retail brand in Russia in June 2018, the price of a pair of 11990 rubles.
ASICS Corporation Kihashiro Onitsuka was founded in Japan in 1949 and is one of the leaders in the production of sports shoes and clothes. In Russia, the brand is represented in multi-brand stores of sports shoes and clothes.