Rieker
Buyers of children's shoes focus on price
07.10.2013 2076

Buyers of children's shoes focus on price

The exhibition of children's shoes was held from September 16 to 27. During it, more than 520 new models of TM Elegami and 328 samples of TM “Parizhskaya Kommuna” were presented: shoes made of genuine leather, models from combined materials and orthopedic shoes for children of the Orto series. More than 30 owners of retail stores visited Mila showroom. Their total order was about 6 thousand pairs of children's shoes "Paris Commune" and Elegam.

“The presentation was modest, despite the huge selection of samples. Buyers' interest in the collection, especially the summer one, was insufficient. A similar trend can be traced in relation to other Russian brands. Most likely, this is due to the presence in the summer segment of a large number of not entirely high-quality and inexpensive Chinese-made shoes. The short Ural summer in combination with the stereotype "you can run barefoot in the heat" make parents unwilling to overpay for quality, ”commented Alexander Borodin, manager of Mila-Shoes Wholesale.

Low price for many buyers of children's footwear wholesale is more important than high quality, as evidenced by the results of the presentation of the collections of spring-summer 2014 of the Paris Commune trademarks ...
5
1
Rating

Latest News

New Detmir stores opened in Belarus

Detsky Mir Group has opened two new stores in the Republic of Belarus. New stores of the Detmir chain were opened in Minsk and Gomel.
17.05.2021 119

New adidas + YEEZY silhouette arrives - YZY QNTM Flash Orange

The iconic adidas + YEEZY sneaker will hit the stores on May 22nd. The novelty is presented in a warm melange color with a predominance of red, which is complemented by monochrome black, gray and ...
17.05.2021 150

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 253

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 325

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 235
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning