The exhibition of children's shoes was held from September 16 to 27. During it, more than 520 new models of TM Elegami and 328 samples of TM “Parizhskaya Kommuna” were presented: shoes made of genuine leather, models from combined materials and orthopedic shoes for children of the Orto series. More than 30 owners of retail stores visited Mila showroom. Their total order was about 6 thousand pairs of children's shoes "Paris Commune" and Elegam.
“The presentation was modest, despite the huge selection of samples. Buyers' interest in the collection, especially the summer one, was insufficient. A similar trend can be traced in relation to other Russian brands. Most likely, this is due to the presence in the summer segment of a large number of not entirely high-quality and inexpensive Chinese-made shoes. The short Ural summer in combination with the stereotype "you can run barefoot in the heat" make parents unwilling to overpay for quality, ”commented Alexander Borodin, manager of Mila-Shoes Wholesale.