The famous German company Berkemann, a manufacturer of comfortable shoes with 125 years of experience, has absorbed its competitor Meisi, a brand of orthopedic shoes that has been on the market since 1916 of the year. The deal is noble because it was previously known that Meisi was in a difficult financial situation.
The change of owners, as reported in the Berkemann Group of Companies, as a whole will not affect the Meisi concept and will only lead to positive changes. The traditional German brand of high-quality and comfortable shoes will retain its price positioning, but its collections will become more modern and interesting for buyers.
“Our main goal now is to build trust in Meisi on the part of retailers and integrate Meisi footwear into our manufacturing process as soon as possible so that we can make and ship orders for Fall / Winter 2013/2014 on time,” said Thomas Bauerfeind ( Thomas Bauerfeind), Managing Director of Berkemann.