Clothing and accessories brand Bikkembergs has decided to partner with Factory, a leading Italian leather clothing company based in Fucecchio, Florence. A new project that will debut in the autumn-winter 2023 season.
For five years, the Factory will manufacture and distribute menswear and womenswear collections designed by Bikkembergs creative director Lee Wood. The collections will be sold through a renewed international distribution network, which will include a new showroom. The first collection created through the partnership between Bikkembergs and Factory is the Men's Pre-Fall 2023 collection, which is already available for wholesale customers, with the main men's and women's lines to be presented in January at Pitti Uomo in Florence.
It is also planned to expand the brand's territorial presence, which is currently represented in more than 400 multi-brand stores and department stores around the world. -
“Among other things, we are working to create a new sales network that will allow the brand to expand and make the most of new opportunities in different countries,” explained Factory CEO Ferrero Rosati. Bikkembergs' priority areas for international expansion will be Italy, Spain and the countries of Eastern Europe. It is also planned to enter new regions, such as the Middle East and Northern Europe (Germany and Belgium in particular), as well as strengthening the brand's position in the USA.
“Bikkembergs and Factory share the same values of innovation, quality and passion. We are excited to embark on this important collaboration, a new creative and stylistic take on pret-a-porter collections to reach a wider audience. From now on, we can be more ambitious and expand our collections thanks to the experience of new partners, and this makes us optimistic about achieving important goals in the future. I can't wait to present the new Bikkembergs collection at Pitti Uomo to show customers what great potential this project has to offer,” says Dario Predonzan, CEO of Levitas Spa, owner of the Bikkembergs brand.