Tamaris women's shoes brand goes on social networks
Now you can follow the latest news in Russia, trends and current brand news in In contact with, Facebook, Instagram.
Social accounts should be a loyal assistant in obtaining feedback on the quality, service and other facts of interest to the brand. So, the company has already created a unit for responding to customer requests, which will work through the answers in the comments to individual posts.
On Facebook and Vkontakte pages, users already receive comprehensive information about the key models of the brand’s collections, proper shoe care, historical facts of the shoe industry and famous places of the brand’s homeland - Germany.
In the corresponding section, you can familiarize yourself with the complete collection of the brand and, if necessary, request the coordinates of a retail store in any city in Russia where Tamaris is represented. Separate subsections lead to the history of shoe production and the German roots of the brand.
Now you can follow the latest news in Russia, trends and current brand news on Vkontakte, Facebook, ...
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
