Rieker
The future chain of children's shoes "Centipede" has developed a logo
23.11.2011 2989

The future chain of children's shoes "Centipede" has developed a logo

Work on the creation of a logo for the future chain of stores "Centipede" has come to an end. The designers managed to get away from straightforwardness and create a secret in a new image, which is based on the eponymous brand character of the Mila company - wholesale shoes. " The character redesign and logo development were carried out by the Voskhod advertising agency.

“The base character was a centipede with various children's shoes on its feet. The new logo contains the same images, beaten in a completely different way. At first glance, it's just a fun centipede in sunglasses. Looking closer, you can see the outlines of a children's boot, dew drops, similar to lacing holes and even contours that resemble a tread pattern. It’s like in a fairy tale when a hero can turn into another object. Such an idea will be understandable and close to children, ”said representatives of the RA Sunrise creative group. “In addition, the use of a natural theme (dew drops and a new color scheme) emphasizes that the shoes in the stores of the Centipede chain are environmentally friendly and made using natural materials. The original typeface supports the general mood of rhythm in the sign and complements it with a bright color accent. ”

As a result, the logo turned out to be positive, causing a smile and surprise. It is worth noting that at present the new image and style have been sent for registration, after which they will be presented to the attention of the audience.

Recall that the Ural wholesaler began work on the creation of a new project in September this year. The chain of stores "Centipede" will unite partners of the company "Mila - footwear wholesale" and will open additional opportunities for small multi-brand stores.

Work on the creation of a logo for the future chain of stores "Centipede" has come to an end. The designers managed to get away from straightforwardness and create a mystery in a new image, based on ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Lillian Roor, ARA Sales Director in Russia: "The combination of the two largest exhibitions Euro Shoes and CPM is a strategically very correct decision"

The unification of the two largest exhibitions Euro Shoes and CPM is a strategically very correct decision. It will be a completely new format, more ...
30.11.2021 81

Dr. Martens has released a collaboration with Lazy Oaf

Dr. Martens and Lazy Oaf, a Lazy Oaf clothing brand, have launched a collaboration to celebrate the twentieth anniversary of the clothing brand founded in 2001 by designer Gemma Sheel. The capsule collection includes Dr. Martens Sinclair, laces ...
30.11.2021 122

The Ministry of Industry and Trade will hold a seminar "Legprom - Arctic: Products, Competencies and Prospects"

Russian light industry enterprises will present their products and developments for low arctic temperatures at a two-day seminar ...
30.11.2021 136

Sales on the Westfalika.ru marketplace on Black Friday 2021 were 30% higher.

The increase in online sales during the annual Black Friday promotion on the Westfalika.ru marketplace amounted to 44% in physical terms and 30% in monetary terms, compared to Black Friday in 2020. These results are explained by the significant ...
29.11.2021 117

On Black Friday, Wildberries recorded an increase in sales of Russian goods in foreign markets

Wildberries noted a twofold increase in sales of Russian goods on its platform in foreign markets during the Black Friday sale this year compared to the same period of sales in 2020. Sales amount ...
29.11.2021 176
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning