The future chain of children's shoes "Centipede" has developed a logo
Work on the creation of a logo for the future chain of stores "Centipede" has come to an end. The designers managed to get away from straightforwardness and create a secret in a new image, which is based on the eponymous brand character of the Mila company - wholesale shoes. " The character redesign and logo development were carried out by the Voskhod advertising agency.
“The base character was a centipede with various children's shoes on its feet. The new logo contains the same images, beaten in a completely different way. At first glance, it's just a fun centipede in sunglasses. Looking closer, you can see the outlines of a children's boot, dew drops, similar to lacing holes and even contours that resemble a tread pattern. It’s like in a fairy tale when a hero can turn into another object. Such an idea will be understandable and close to children, ”said representatives of the RA Sunrise creative group. “In addition, the use of a natural theme (dew drops and a new color scheme) emphasizes that the shoes in the stores of the Centipede chain are environmentally friendly and made using natural materials. The original typeface supports the general mood of rhythm in the sign and complements it with a bright color accent. ”
As a result, the logo turned out to be positive, causing a smile and surprise. It is worth noting that at present the new image and style have been sent for registration, after which they will be presented to the attention of the audience.
Recall that the Ural wholesaler began work on the creation of a new project in September this year. The chain of stores "Centipede" will unite partners of the company "Mila - footwear wholesale" and will open additional opportunities for small multi-brand stores.
Work on the creation of a logo for the future chain of stores "Centipede" has come to an end. The designers managed to get away from straightforwardness and create a mystery in a new image, based on ...
Grate x Choux presented a collection of shoes and bags on Lamoda.
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Difficulties in recruiting personnel and how to deal with them
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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The whole truth about Bayer. Who is he and how to become one?
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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