Work on the creation of a logo for the future chain of stores "Centipede" has come to an end. The designers managed to get away from straightforwardness and create a secret in a new image, which is based on the eponymous brand character of the Mila company - wholesale shoes. " The character redesign and logo development were carried out by the Voskhod advertising agency.
“The base character was a centipede with various children's shoes on its feet. The new logo contains the same images, beaten in a completely different way. At first glance, it's just a fun centipede in sunglasses. Looking closer, you can see the outlines of a children's boot, dew drops, similar to lacing holes and even contours that resemble a tread pattern. It’s like in a fairy tale when a hero can turn into another object. Such an idea will be understandable and close to children, ”said representatives of the RA Sunrise creative group. “In addition, the use of a natural theme (dew drops and a new color scheme) emphasizes that the shoes in the stores of the Centipede chain are environmentally friendly and made using natural materials. The original typeface supports the general mood of rhythm in the sign and complements it with a bright color accent. ”
As a result, the logo turned out to be positive, causing a smile and surprise. It is worth noting that at present the new image and style have been sent for registration, after which they will be presented to the attention of the audience.
Recall that the Ural wholesaler began work on the creation of a new project in September this year. The chain of stores "Centipede" will unite partners of the company "Mila - footwear wholesale" and will open additional opportunities for small multi-brand stores.