The advertising campaign in support of the new collection of the Spanish brand Camper spring-summer'19 is called Camper House. This means one thing - when creating new models of the collection, the designer was inspired by various interior items that make up the home space.
What came of this can be traced through the brand’s advertising campaign, which presents photographs of shoe models paired with an interior item, based on which a specific pair was created, video sketches are also attached to the photo on the same topic.
On Camper.es website you can walk around the virtual Camper House, look into all its corners - the kitchen, bedroom, living room, bathroom, toilet, garage and even explore the place for your beloved dog. Short videos with an original soundtrack create a general image that surprisingly exactly matches the presented shoe model.
The collection includes men's sneakers and sneakers, women's sandals, shoes and ankle boots, summer light raffia slippers, boots with a characteristic sole that resembles either a stockade, or really a central heating battery (this is how the brand designer saw it).
The new collection has already gone on sale at Camper stores in Moscow and St. Petersburg, and an original advertising campaign has already been prepared for launch in Russia, which has already taken place in the native brand of Spain and in several European countries.