Camper pointed out the similarity of its models with interior items Camper Spring-Summer'19 Image Image
13.03.2019 3232

Camper pointed out the similarity of its models with interior items

The advertising campaign in support of the new collection of the Spanish brand Camper spring-summer'19 is called Camper House. This means one thing - when creating new models of the collection, the designer was inspired by various interior items that make up the home space.

Camper spring-summer'19 Camper spring-summer'19

What came of this can be traced through the brand’s advertising campaign, which presents photographs of shoe models paired with an interior item, based on which a specific pair was created, video sketches are also attached to the photo on the same topic.

Camper spring-summer'19 Camper spring-summer'19

On Camper.es website you can walk around the virtual Camper House, look into all its corners - the kitchen, bedroom, living room, bathroom, toilet, garage and even explore the place for your beloved dog. Short videos with an original soundtrack create a general image that surprisingly exactly matches the presented shoe model.

Camper spring-summer'19 Camper spring-summer'19

The collection includes men's sneakers and sneakers, women's sandals, shoes and ankle boots, summer light raffia slippers, boots with a characteristic sole that resembles either a stockade, or really a central heating battery (this is how the brand designer saw it).

Camper spring-summer'19 Camper spring-summer'19

The new collection has already gone on sale at Camper stores in Moscow and St. Petersburg, and an original advertising campaign has already been prepared for launch in Russia, which has already taken place in the native brand of Spain and in several European countries.

Camper spring-summer'19 Camper spring-summer'19
The advertising campaign in support of the new collection of the Spanish brand Camper spring-summer'19 is called Camper House. This means one thing - when creating new models of the collection, the designer was inspired ...
3.48
5
1
3
Rating

Latest News

Euro Shoes exhibition starts a day earlier

The international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at Expocentre from August 26 to 29 (Monday-Thursday). The event period has shifted by one day, at the request of the management...
26.04.2024 42

Lamoda Sport will support the release of new sports shoes with an advertising campaign

With the beginning of the spring season and the appearance of new models of sneakers from the world brands Adidas, Puma, Reebok and New Balance on the Lamoda Sport network, the Lamoda company will launch an advertising campaign in order to attract consumers to both goods,…
25.04.2024 159

Trend Island department store opened in Moscow in the Evropeisky shopping center

In mid-April, the opening of the second Trend Island department store took place in one of the key shopping centers of the capital, in the Evropeisky shopping center. The first department store with a focus on presenting collections of clothing, shoes and accessories from Russian designers was…
25.04.2024 227

The qualifying round of the Shoes-Style competition for footwear and accessories designers took place in Moscow.

On April 24, the qualifying round of the international competition of shoe and accessory designers “Shoes-Style” took place. At the site of the competition organizer, Russian State University. A.N. Kosygin demonstrated 70 collections of participants...
25.04.2024 423

Major players in the sportswear and footwear market are experiencing a slowdown in sales

The sportswear segment was not immune to the effects of inflation: in 2023, sales of the main players slowed down, writes...
23.04.2024 478
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning