Trade House "Tsentrobuv" confirmed the information on the appointment, and also said that as the General Director of Centro Fashion Corp. the new top manager "will deal with general business management, drawing on his vast experience in international development."
According to Sergei Lomakin, Andrey Nesterov, who is the general director of Tsentrobuv Trading House, will remain at his post and will be involved in the development of the Centro and Tsentrobuv chains in Russia. “His main task is to adapt the Centro model for the Western market and control international expansion,” he explained. - When entering foreign markets, there are questions that Russians will have to study and "digest" for a long time. To save time and not make mistakes when scaling to Western markets, it is better to use the experience of a Western manager. "
Centro Fashion Corp. (represented in Russia by ZAO TsentrObuv Trading House) develops TsentrObuv family stores and Centro youth stores in fast-fashion format. According to the INFOLine Retailer Russia TOP-100 rating, the company's revenue in 2011 amounted to 29,3 billion rubles. without VAT. As of October 1, 2012, the company's retail network includes over 1000 retail outlets in more than 300 Russian cities. Also 47 Centro stores operate in Poland, 19 in Ukraine and 1 in Latvia. According to the Centro Fashion website, the retailer also plans to launch outlets in China, USA, Canada, UK, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Luxembourg, Norway, Ireland, Portugal, Romania. Slovakia, Slovenia, Spain, Sweden, Switzerland and Turkey. However, the timing of the launch of new facilities has not been specified.
Using the expat's experience to develop the Centro network in the markets of North America, Europe and Southeast Asia is the right decision if Russian top management does not have the appropriate competencies, says Dmitry Kondrakhin, director of development of the Carlo Pazolini network.
“Retail is very different here and there,” said the top manager. - Russian experience in other countries is poorly applicable, therefore a top manager must have special knowledge in order to effectively manage expansion into foreign markets. Another question is how to get these competencies - to buy or acquire it yourself. " In the Carlo Pazolini network itself, which is developing in addition to Russia in the markets of Italy, Great Britain and the United States, strategic decisions on international development are made by Russian top managers, foreigners act as line managers in the field.
Peter Ridler, from 1989 to 2001, held leading positions at Tesco International, responsible for the development of the company in Poland, the UK, Ireland, Central Europe, and Southeast Asia. In 2001-2003 was the managing director of Staples (Great Britain). As the managing director of The Body Shop (Great Britain) in 2003-2006. Peter Ridler was involved in developing a strategy to increase sales and reduce costs, resulting in more than doubled profits. From 2006 to 2008, he served as president of The Body Shop in America, Canada, Mexico. Since 2008, he served as Managing Director of Monsoon Accessorize. In this position, the top manager participated in the development of the company's development strategy, carried out successful international expansion, as a result of which he consolidated the growth of the store chain in the UK and contributed to achieving record profits in 2009-10. - 125 million pounds. About it writes retailer.ru.