Adidas, a German manufacturer of sports goods, plans to adopt a new production concept, according to which clothes and shoes will be made directly in stores.
“Customers will buy shoes tailored to their requirements and perfect for their anatomy and lifestyle,” said Glenn Bennett, company manager.
A project called Store Factory starts in two years. It is planned that mini-factories at stores will also be engaged in the production of clothing that will meet the wishes of customers. In the meantime, all major sporting goods industries are concentrated in Asia. The test launch of the Speed Factory project, a highly automated shoe production whose prototype is located in the Bavarian city of Ansbach, will take place next year. If this mode of production justifies itself, it will be applied worldwide.