In two years, Adidas will produce shoes directly in stores.
13.08.2015 6344

In two years, Adidas will produce shoes directly in stores.

Adidas, a German manufacturer of sports goods, plans to adopt a new production concept, according to which clothes and shoes will be made directly in stores.

“Customers will buy shoes tailored to their requirements and perfect for their anatomy and lifestyle,” said Glenn Bennett, company manager.

A project called Store Factory starts in two years. It is planned that mini-factories at stores will also be engaged in the production of clothing that will meet the wishes of customers. In the meantime, all major sporting goods industries are concentrated in Asia. The test launch of the Speed ​​Factory project, a highly automated shoe production whose prototype is located in the Bavarian city of Ansbach, will take place next year. If this mode of production justifies itself, it will be applied worldwide.

German sporting goods manufacturer Adidas plans to master a new production concept, according to which clothing and footwear will be made directly in ...
5
1
Rating

Latest News

Golden Goose postpones IPO

Permira-backed luxury sneaker company Golden Goose has decided to delay its IPO due to political uncertainty in Europe. The start of trading was supposed to take place on June 21, writes...
21.06.2024 167

EKONIKA launched an advertising campaign in support of its new collection

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. “The union of strictness and relaxation,” this is how it describes...
21.06.2024 232

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 347

Prada introduced shoes with ultra-thin soles

One of the brightest trends of the Men's Fashion Week in Milan, which took place from June 15 to 19, was a new interpretation of classic shoe models. Thus, the Italian brand Prada presented the usual classic styles of men's shoes on ultra-thin...
20.06.2024 332

Rosakkreditatsiya checked the safety certificates of goods on marketplaces

As part of a joint project of Rosaccreditation and leading Russian marketplaces, a total of 722,5 thousand documents were checked - declarations and certificates posted in the Federal State Information System of Rosaccreditation and confirming the safety of goods in cards...
19.06.2024 367
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning