Rieker
Gore Celebrates Forty Years in the Market for Innovative Clothing and Shoes
11.08.2016 2657

Gore Celebrates Forty Years in the Market for Innovative Clothing and Shoes

Gore is a market leader in innovative clothing and footwear.

40 years have passed since the first commercial order of WL Gore and Associates, but the company remains the leader in the outerwear market, introducing leading innovations to consumers. Seven years after Bob Gore opened expanded PTFE in a laboratory located in the parent's basement, he received the first commercial order for this product. 40 years have passed since the first success - and now the Gore brand is strongly associated with the market of comfortable outerwear.

Trying to find a way to expand the PTFE coating, Bob Gore unexpectedly developed a product that revolutionized outerwear. Expanded polytetrafluoroethylene - rPTFE - simultaneously passed air and did not pass water due to its microporous structure consisting of air at 70%. Today, this material is used in the manufacture of more than a thousand products - from medical devices to guitar strings. 

However, the name GORE-TEX gained wide popularity due to the use of this material in the creation of equipment and clothes for walking and hiking. Very soon, the company became a real market leader and in the 1989 year it even presented a lifetime warranty for all GORE-TEX products under the name GUARANTEED TO KEEP YOU DRY: in case of customer dissatisfaction, they were guaranteed a repair, replacement or full refund of the value of the goods. 

Over the past 40 years, the company has been a leader in innovation. At the end of the 90's, GORE-TEX Paclite was introduced, thanks to which the weight of the fabric per 1 sq. M was reduced from 160 g to 100 g. This made it possible to create an ultra-light and very compact functional outerwear. For those who are in very harsh conditions, GORE-TEX Pro was introduced in 2006, and in the following years the company’s most breathable membranes appeared - soft GORE-TEX Active, as well as GORE-TEX Active with Permanent Beading Surface.     

“Bob Gore became acquainted with hiking and outdoor sports in early childhood, so it is not surprising that his material took a leading position in this segment. It doesn’t matter if we are talking about running, cycling, skiing or hiking, Gore invariably proves that it is a market leader in all segments of outdoor activities and continues to develop on the foundation laid by Bob Gore and his family, ”says Christian Langer International Materials Office. 

Gore is a market leader in innovative clothing and footwear. 40 years have passed since the first commercial order of WL Gore and Associates, but the company remains the leader in ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Dr. Martens has released a collaboration with Lazy Oaf

Dr. Martens and Lazy Oaf, a Lazy Oaf clothing brand, have launched a collaboration to celebrate the twentieth anniversary of the clothing brand founded in 2001 by designer Gemma Sheel. The capsule collection includes Dr. Martens Sinclair, laces ...
30.11.2021 34

The Ministry of Industry and Trade will hold a seminar "Legprom - Arctic: Products, Competencies and Prospects"

Russian light industry enterprises will present their products and developments for low arctic temperatures at a two-day seminar ...
30.11.2021 51

Sales on the Westfalika.ru marketplace on Black Friday 2021 were 30% higher.

The increase in online sales during the annual Black Friday promotion on the Westfalika.ru marketplace amounted to 44% in physical terms and 30% in monetary terms, compared to Black Friday in 2020. These results are explained by the significant ...
29.11.2021 51

On Black Friday, Wildberries recorded an increase in sales of Russian goods in foreign markets

Wildberries noted a twofold increase in sales of Russian goods on its platform in foreign markets during the Black Friday sale this year compared to the same period of sales in 2020. Sales amount ...
29.11.2021 141

Virgil Abloh, American fashion designer and founder of Off-White, has passed away

At 42, American fashion designer Virgil Abloh, founder of the street fashion brand Off-White and artistic director of the menswear line of the luxury house Louis Vuitton, has died, - this is stated in his Instagram account ...
28.11.2021 232
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning