Gore Celebrates Forty Years in the Market for Innovative Clothing and Shoes
11.08.2016 3358

Gore Celebrates Forty Years in the Market for Innovative Clothing and Shoes

Gore is a market leader in innovative clothing and footwear.

40 years have passed since the first commercial order of WL Gore and Associates, but the company remains the leader in the outerwear market, introducing leading innovations to consumers. Seven years after Bob Gore opened expanded PTFE in a laboratory located in the parent's basement, he received the first commercial order for this product. 40 years have passed since the first success - and now the Gore brand is strongly associated with the market of comfortable outerwear.

Trying to find a way to expand the PTFE coating, Bob Gore unexpectedly developed a product that revolutionized outerwear. Expanded polytetrafluoroethylene - rPTFE - simultaneously passed air and did not pass water due to its microporous structure consisting of air at 70%. Today, this material is used in the manufacture of more than a thousand products - from medical devices to guitar strings. 

However, the name GORE-TEX gained wide popularity due to the use of this material in the creation of equipment and clothes for walking and hiking. Very soon, the company became a real market leader and in the 1989 year it even presented a lifetime warranty for all GORE-TEX products under the name GUARANTEED TO KEEP YOU DRY: in case of customer dissatisfaction, they were guaranteed a repair, replacement or full refund of the value of the goods. 

Over the past 40 years, the company has been a leader in innovation. At the end of the 90's, GORE-TEX Paclite was introduced, thanks to which the weight of the fabric per 1 sq. M was reduced from 160 g to 100 g. This made it possible to create an ultra-light and very compact functional outerwear. For those who are in very harsh conditions, GORE-TEX Pro was introduced in 2006, and in the following years the company’s most breathable membranes appeared - soft GORE-TEX Active, as well as GORE-TEX Active with Permanent Beading Surface.     

“Bob Gore became acquainted with hiking and outdoor sports in early childhood, so it is not surprising that his material took a leading position in this segment. It doesn’t matter if we are talking about running, cycling, skiing or hiking, Gore invariably proves that it is a market leader in all segments of outdoor activities and continues to develop on the foundation laid by Bob Gore and his family, ”says Christian Langer International Materials Office. 

Gore is a market leader in innovative clothing and footwear. 40 years have passed since the first commercial order of WL Gore and Associates, but the company remains the leader in ...
5
1
Rating

Latest News

At the end of February 2025, a new season of the regional International exhibition project SHOESSTAR will start – the presentation of the collection “Autumn – Winter 2025/26”. exhibition project SHOESSTAR

The series of international shoe exhibitions SHOESSTAR is held in various regions of Russia and the Republic of Kazakhstan twice a year. A distinctive feature of the SHOESSTAR project is that the exhibitions and presentations are held directly in the regions, which…
01.11.2024 327

Crocs Shoes Banned from School in US

A ban on plastic Crocs clogs as school footwear has been implemented in dozens of schools in a dozen American states. Although the brand's website even has a separate section called Crocs Shoes for School, with the same clogs made of…
01.11.2024 293

In Lipetsk, the shopping center "Europe" will be reformatted

In the summer of 2024, Lipetsk began a comprehensive reconceptualization of the Europa shopping and entertainment center, one of the largest shopping and entertainment centers in the city with an area of ​​60 thousand square meters. During the renovation, it is expected that the retail space will be redistributed to provide space for…
01.11.2024 252

Yunichel sells two of its three production assets

The Chelyabinsk footwear holding Yunichel has put two of its production assets up for sale – the Yunichel-Zlato shoe factory in the city of Zlatoust in the Chelyabinsk region and an enterprise in Orenburg, the Chelyabinsk City Portal reports…
31.10.2024 332

Two pieces of news from the world of slippers and felted footwear.

The felt shoe season has begun in Russia. The footwear brand Razumno has introduced its range of felt slippers. The Pitre brand Snegi has released a children's slipper model in collaboration with the animation studio…
31.10.2024 323
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning