Scottish shoe brand Crosby partnered with the X-motion international sports festival.
The project was attended by world-famous fitness instructors and leaders of youth sports teams from different cities of Russia. As part of the event, the Crosby brand made an unusual presentation of its shoes - models that were unique in terms of characteristics were presented in the form of exhibits.
She also organized a competition for the best design of sneakers: everyone received a T-shirt with the image of sneaker, paints and markers for coloring it. Many noted that the competition gave them a new experience of self-expression.
Despite the fact that the X-motion marathon has come to an end, the Create Your Own Sneakers competition continues on social networks. The works created by the participants are posted in the official CROSBY group on the VKontakte social network , where open "elections" of the best design are being held.