A temporary studio for customizing Dolce & Gabbana sneakers has opened in the capital's TSUM. The studio's masters invite Dolce & Gabbana clients to create a unique sneaker design.
Professional artists paint, add fabric patches from glitter or terry cloth, embroider letters and patterns on top of sneakers.
Such an art traveling studio of the Italian brand will travel to different cities. On November 1, the project was launched in Moscow's Central Department Store, on November 4, D&G studio will start working in the St. Petersburg department store DLT.
Совсем недавно мы wrote about a similar action, which was organized by the French brand Zadig & Voltaire in Paris. Fashion brands are actively using the trend of personal sneaker design in their marketing campaigns.