Business program of the Euro Shoes Premiere Collection exhibition
Time spending - August 27 11: 30 to 15: 30, August 28 with 10: 30 to 16: 00
Venue - Conference Hall No. 1 in the transition between the 4 and 4.1 pavilions
Official site of the exhibition - Euro Shoes
August 27
11: 30 - “Life assortment management hacks for multi- and omnichannel retail”
- How do omnichannel strategies change the assortment management of a fashion company?
- How to maintain a single style DNA in all sales channels?
- How to identify a commercial trend in the flow of information for successful sales of a collection?
Speaker: Galina Kravchenko, Director of the Assortment Department of Fashion Consulting Group.
www.fashionconsulting.ru
13: 00 - “Omni-Channel Retail: How to Increase Sales at a Retail Store?”
- single, multi, cross and omnichannel - what is it, and why do retail stores need these sales strategies?
- omnichannel - guaranteed sales growth and a step towards customers;
- omnichannel strategies for a retail shoe store;
- an algorithm for transferring a business to omnichannel mode;
- How to apply the principles of omnichannel sales in practice?
Speaker: Natalya Chinenova, retail business technology chief expert at Fashion Consulting Group.
www.fashionconsulting.ru
14: 30 - “Breakthrough technologies in reducing balances in retail stores”
- How to identify “problematic” shoe models in the first month of sales and guaranteed to reduce stock at the end of the season by 30-40%?
- How to make discounts more reasonable and reasonable?
- electronic technologies that allow you to collect analytics about the behavior of the buyer in the store and draw a conclusion about how much the product is interesting to the consumer.
Speaker: Vladimir Marakov, one of the co-founders of Aftetix startup, author of 17 patents and inventions, professional specialization - “Internet of things”.
www.aftetix.net
August 28
10: 30 - “Shoe marking-2020: practice and software solutions”
- The current situation for marking shoes in Russia;
- practical tools for working with marking;
- software solutions: programs for recording the movement of goods and data exchange with the MDCT and GS1, mobile applications;
- labeling in practice - experience of industry representatives.
Speakers: Andrey Mikhailov, Scan Drive; Olga Markina, Alfazens company; Alexander Khakhanyan, company "Analpa".
12: 00 - “New ways to attract customers to stores”
- Features of consumption in modern retail;
- A modern store for a new consumer;
- 5 customer acquisition technique at the point of sale, without which you can no longer do in 2019-2020.
Speaker: Marina Polkovnikova, founder and CEO of VMC-Retail agency, consultant on visual merchandising, window dressing and store design.
www.vmcretail.com
13: 00 - “The formula for perfect sales in a shoe and accessories store”
- types of sellers: who sells better?
- which is more important - sales psychology or the right service?
- A basic set of knowledge and skills of the seller;
- methods of stimulating sales staff.
Speaker: Maria Gerasimenko, CEO and founder of Fashion Advisers, an expert practitioner in the field of management and development of fashion business, a business coach.
www.fashion-advisers.ru
14: 00 - “The Six Laws of Running the Shoe Business, the ignorance of which leads to the bankruptcy of companies”
- personnel management methods, staff motivation;
- who to look for: managers or leaders?
- proper sales planning;
- matrix of the phase of the shoe sales season.
Speaker: Evgeny Danchev, WConsulting Director, Business Trainer, Retail Consultant.
www.mconsulting.su
15: 00 - “Visual merchandising and design of shoe stores and accessories. How to like and sell products to new generations of buyers? ”
- on stage - a new buyer;
- New consumer trends and effective VM technology;
- how to create a magnet store, the atmosphere is our EVERYTHING!
- how to attract a buyer to the store: VM tricks;
- how to sell goods without sellers?
- store design VS DNA brand.
Speaker: Anna Balandina, founder of VM Guru agency, expert practitioner in commercial visual merchandising and store design, author of training VM programs, business trainer.
www.vmguru.ru
The Pikolinos Group has appointed Francisco Sanchez as CEO.
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Camper Creative Director Achille Ion Gabriel is leaving his post.
Camper announced the departure of Achilles Ion Gabriel, the brand's creative director, who held the position since 2019. The creative team will now lead the creative direction of Camper and CamperLab.
During the holidays, traffic in shopping centers in Russia was lower than last year.
Holiday traffic at shopping centers in Russia was 16-18% lower than during last year's New Year's holidays. The last week of 2025 saw an increase of approximately 20% compared to the weekly average…
Portugal strengthens ties to export shoe components
The Portuguese footwear components sector intends to strengthen its international presence, primarily in the markets of Spain, the United States, France, Italy and…
Jacquemus will hold a collection show at the Picasso Museum.
Jacquemus will hold his next fashion show on January 25 at the Picasso Museum in Paris. The event will close the Paris men's fashion season and take place the day before the opening of Haute Couture Fashion Week.
What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
SOHO Fashion Group: 20 years of sustainable growth and collaboration with global brands
This year, SOHO Fashion Group celebrates its 20th anniversary—a significant milestone that highlights the company's sustainable development and its contribution to shaping the Russian fashion market. During this period, the company has established a leading position in the industry, forging strong relationships with international brands and establishing itself as a reliable representative of the fashion segment.
MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
A harmony of comfort and elegance, fashion trends and classic essentials—German shoe and bag brand MARCO TOZZI presents its new Fall-Winter 2025/26 collection.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
Euro Shoes — March 4-7, 2026 at the WTC Congress Center
From March 4th to 7th, leading brands from Europe, Asia, and the CIS will gather at the WTC Congress Center in Moscow to present their Fall/Winter 2026 collections, capture current trends, and set the direction for the fashion industry.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary BeverlyHills Polo Club (BHPC). This is an international brand that has become a symbol of the American way of life, freedom and style. Founded in the 1980s, it is inspired by the spirit of polo sport, which
associated with elitism, aristocracy and an active lifestyle.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands. Why is this happening, and what are the main reasons for such changes? Daniya Tkacheva, a fashion market expert and practitioner with 20 years of experience in sales management, and 13 years of experience in the Nike Russia team and fashion retail, shares her view on the situation on the market in the sportswear and footwear segment.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
