Detsky Mir Group announced its operating results for 1H 2016. The Group's consolidated unaudited revenue increased by 36% to RUB 33,7 billion. compared to 24,7 billion rubles. in the 1st half of 2015; like-for-like sales of the Detsky Mir chain of stores increased by 13,0% (an increase in the number of checks by 1,6% and an increase in the average check size by 11,2%); the number of the Group's stores increased to 444 with a total sales area of 511 thousand sq. m. m. In the first half of 2016, 20 new stores of the Detsky Mir chain were opened.
The company revised its development plans: instead of the declared 50 stores, at least 80 stores will be opened at the end of the year.
“In the first half of 2016, the unaudited revenue of Detsky Mir Group of Companies increased by 36% compared to the same period last year. Despite the continued decline in retail sales in Russia, we maintained a two-digit growth rate in comparable stores (like-for-like), which amounted to 13,0%, ”comments Vladimir Chirakhov, Director General of Detsky Mir Group of Companies.
He also noted that 20 new Detsky Mir stores were opened in the reporting period, of which 11 are in the Moscow region and 1 store in Kazakhstan. For the first time, the chain stores were opened in the cities of the Moscow region - Stupino, Sergiev Posad, Voskresensk, Istra. The company continued its development outside the capital region: the first stores were opened in Kamensk-Uralsky (Ural) and Sterlitamak (Volga region). At the end of June, the 400th Detsky Mir supermarket was opened. The dynamic business growth and stable financial position made it possible to adjust the previously announced plan of territorial expansion: in total, by the end of 2016, the company plans to open at least 80 supermarkets instead of the previously planned 50 stores. Online commerce (E-commerce) remains the fastest growing segment of Detsky Mir Group. At the end of the 1st half of 2016, the revenue of this segment increased by almost two and a half times compared to the same period last year. The main driver was the increase in conversion.