Detsky Mir opened a flagship hypermarket with interactive space
In the capital SEC "Mega Teply Stan" a new flagship hypermarket of the Detsky Mir chain was opened. The store covers an area of over 6000 sq. meters, and is a shopping and entertainment space with interactive games and art objects.
The entertainment space includes many interactive zones with virtual augmented reality rides. Little visitors to the children's goods hypermarket can look at the world through the eyes of an ant, a bee or a fish, study 4 elements (earth, water, air, space) and bring fascinating characters to life on a huge screen.
The first floor of the hypermarket is decorated in a natural style with a riot of various greenery, grass, lianas and trees, where all kinds of toys, board games and construction sets are conveniently placed, and the second floor is made in an urban style with unusual shapes, lanterns and traffic lights.
All this variety is adorned with snow-white clouds and real sun, which can be seen already on the way to the store.
The store also uses innovative lighting and sound solutions that allow you to feel the surrounding atmosphere: on the first floor, birds sing, waves rustle, seagulls scream, and on the second floor you can hear passing cars, the bell of a tram and the chirping of an airplane in the sky.
In addition to the entertainment part, the store presents more than 40 brand zones of major manufacturers and licensors of toys and other goods for children. Among them are Lego, Disney, Mattel, Hasbro, Gulliver, Symbat, Universal, Warner.
The design concept for the flagship hypermarket was developed by the Detsky Mir team with the involvement of the Fitch brand consulting agency.
A new flagship hypermarket of the Detsky Mir chain has opened in the capital's Mega Teply Stan shopping and entertainment center. The store covers an area of over 6000 sq. meters, and is a shopping and entertainment ...
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