A new Detsky Mir chain store in Ulyanovsk has opened in the Magnit shopping center (Vracha Surov Ave., 2A). Its sales area is 1100 sq. m. Given the new shopping facility, the chain is represented by five supermarkets in the city.
In the Moscow region, a new store was launched in the Solntsevo Park shopping center (Vnukovsky, Ulyanina Pilot, 5). Its sales area is 1000 sq. In total, in the metropolitan area, the Detsky Mir chain has 133 super and hypermarkets.
Thus, to date, the Detsky Mir chain has 443 super and hypermarkets in 168 cities in Russia and Kazakhstan. The total sales area of all stores in the network is 555 thousand square meters. m
The Detsky Mir network presents a wide range of products for children from 0 to 12 years: clothes and shoes, goods and food for newborns, toys for boys and girls, goods for early and school development of children and adolescents.
The Detsky Mir Group of Companies currently unites the national retail chains of Detsky Mir and ELC - Early Development Center stores. The Detsky Mir chain of stores consists of 443 format super- and hypermarket in 168 cities of Russia and Kazakhstan, the ELC retail chain includes 44 stores. The selling area of Detsky Mir stores is 555 thousand square meters. m., ELC - 6 thousand sq. m. m. According to the results of 2015, the company's revenue amounted to 60,5 billion rubles, net profit - 1 billion rubles. The managing company of the Group is Detsky Mir PJSC, of which AFK Sistema is the main shareholder.