Rieker
DISCOVERY Research Group conducted a shoe market research
16.06.2015 4266

DISCOVERY Research Group conducted a shoe market research

The marketing agency DISCOVERY Research Group has completed a study of the shoe market in Russia and in the world.

The findings are consistent with those of other experts. At the end of 2014, the volume of the footwear market in Russia decreased due to the economic crisis, sanctions against Russia from the countries that import footwear, sharp fluctuations in the exchange rate, etc. The ratio of price segments is changing: the economy class segment is growing due to a decrease in the mid-price and high-price segments of footwear.

Nevertheless, many chains continue to increase the number of shoe stores, which allows to increase the reach of target customers and, as a result, revenue.

More and more buyers are following the new trends, fashion trends, better versed in materials, brands, shoes, but they buy less. Shoe networks are forced to conduct discount and marketing campaigns to stimulate demand. The influence of the network brand and brand on sales is growing.

The marketing agency DISCOVERY Research Group has completed a study of the shoe market in Russia and in the world.
5
1
Rating

Latest News

The deadlines for marking shoe residues have been extended until June 15, 2021

The deadlines for marking shoe residues have been extended until June 15, 2021. Those participants in the shoe market who did not manage to sell unmarked shoe leftovers before July 1, 2020, can now mark them before June 1, 2021, and put them into circulation before 15 ...
16.04.2021 270

Stuart Weitzman supported the launch of the espadrilles capsule with an advertising campaign

American footwear brand Stuart Weitzman has launched an advertising campaign to support the release of a new capsule collection of espadrilles. The campaign is called "Towards the Sun" (STEP INTO THE SUN), its face is the Brazilian model Isabella Rangel ...
15.04.2021 142

Dior held a live show of the Fall'21 collection in Shanghai

On Monday, Shanghai hosted a live show of the collection of the French luxury brand Christian Dior, which took the opportunity to present its fall'21 collection in a real show during Fashion Week in ...
15.04.2021 238

Reebok and Cardi B collaboration released

The first collaboration between sportswear brand Reebok and American hip-hop artist Cardi B includes clothes and two pairs of sneakers inspired by the 90s era ...
15.04.2021 214

Lamoda will double its IT staff

About 400 vacancies will be opened in the near future in the state of the Russian online retailer Lamoda due to the rapid growth of the business, - said in the official press release ...
14.04.2021 309
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning