DISCOVERY Research Group conducted a shoe market research
16.06.2015 5149

DISCOVERY Research Group conducted a shoe market research

The marketing agency DISCOVERY Research Group has completed a study of the shoe market in Russia and in the world.

The findings are consistent with those of other experts. At the end of 2014, the volume of the footwear market in Russia decreased due to the economic crisis, sanctions against Russia from the countries that import footwear, sharp fluctuations in the exchange rate, etc. The ratio of price segments is changing: the economy class segment is growing due to a decrease in the mid-price and high-price segments of footwear.

Nevertheless, many chains continue to increase the number of shoe stores, which allows to increase the reach of target customers and, as a result, revenue.

More and more buyers are following the new trends, fashion trends, better versed in materials, brands, shoes, but they buy less. Shoe networks are forced to conduct discount and marketing campaigns to stimulate demand. The influence of the network brand and brand on sales is growing.

The marketing agency DISCOVERY Research Group has completed a study of the shoe market in Russia and in the world.

Latest News

Summer trend – mesh, pearls and floral patterns in shoes

Bright mesh mules and ballet shoes embroidered with beaded flowers have returned to the collections of premium brands and shoe brands in the mass market segment for the Summer '24 season. On TikTok, you can find more than 13,5 million posts related to the term “Chinese...
18.06.2024 77

Birkenstock presented the “Eternal Sunshine” collection

The German shoe brand Birkenstock releases a collection called “Eternal Sunshine” (translated from English: “Eternal Sunshine”). Inspired by the energy of Los Angeles, it features sandals and the brand's signature cork mules...
18.06.2024 169

Munz Group launches multi-brand chain Salamander Store

The first multi-brand Salamander Store opened in Moscow, in the Kuntsevo Plaza shopping center. In addition to Salamander shoes, the retail assortment includes clothing and accessories, household goods, leathercare cosmetics, related products and shoes of such brands...
17.06.2024 202

Adidas Superstar sneakers transformed into dress shoes

The popular Adidas Superstar sneaker model has undergone a radical rethink. In the history of this couple over the 55 years of existence, there have been various transformations, but this time in the collaboration of Adidas with the Chinese street fashion brand Clot, the result was the most...
17.06.2024 309

Clarks parent company reports full-year net loss

The parent company of British shoe retailer Clarks suffered a net loss of £2023 million (€32,1 million) in 38,1, despite overall revenue growth. The results reflect weak demand: cautious consumers face high...
17.06.2024 269
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning