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The share of the gray shoe market in Russia is 50%
15.07.2013 3431

The share of the gray shoe market in Russia is 50%

DISCOVERY Research analysts conducted a study of the footwear market in Russia. The average annual growth rate of the shoe market for the period from 2008 to 2012 amounted to 12% in physical terms and 15% in value terms. This led to an increase in shoe consumption per capita to 4 pairs. According to experts, the share of the gray market fluctuates within 50%, however, there is a tendency to reduce its volume.

The import share is 80%, most of which falls on Italy and China. The largest share in imports in quantitative terms is faux leather shoes. Export of Russian-made shoes is insignificant, the main directions are the CIS countries.

About 57% of shoe consumption falls on women. The most popular shoe brands in Russia are Centro and ECCO, however, market shares are insignificant due to the large number of brands represented.

Among the main prospects for the development of the shoe market in Russia, analysts include the growing popularity of online sales and the active development of network trading. In 2012, the number of stores in the networks of the low and middle price segments was growing at a faster pace. The leader is the TsentrObuv network.

DISCOVERY Research analysts conducted a study of the footwear market in Russia. The average annual growth rate of the footwear market for the period from 2008 to 2012 was 12% in ...
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