Ecco is the most customer-oriented brand
The Danish shoe company Esso has become a leader in the clothing / footwear category as part of the 2013 Customer Oriented Business Award. The competition was held by the Customer Loyalty and Client-Centricity Association (CLIC), the purpose of which is to promote the development of the market for loyalty programs and customer experience management, as well as the development of ethical standards and professional standards of customer service in Russia. It was attended by more than 150 of the largest network companies in Russia.
Based on the results of a survey of the Internet audience and a subsequent expert assessment of Esso participants, 10 leaders were selected in each of the industries. Customers who voted for ECCO in the Clothing / Shoes category noted the high level of service, the courtesy and competence of the sellers, and, of course, the quality of shoes that you want to come back for again and again, the Danish brand said in a statement. “For many years, Esso has been recognized by customers as one of the favorite brands of Russians,” said Taya Ushakova, Head of the Loyalty Programs Department of Esso in Russia. - This level of brand recognition motivates us to constantly improve the quality and range of products and pay special attention to the development and maintenance of high standards in providing comprehensive services to our customers. Our service today is a well-coordinated work of various divisions of the company: each employee in retail stores, an information center for the company's customers, a modern personnel training center, as well as all specialists who work in the field of Internet technologies to communicate with customers. We are proud of our victory in the category “Leader of the clothing / footwear industry” at the XNUMXst Congress of Client-Oriented Business Professionals and we thank everyone who voted for our company! "
Recall that in 2013 Russia came out on top in the world in terms of sales of Esso products and has more than 350 points of sale. In 2012, in Russia, Esso for the third time received the title "Favorite Brand of Russians", according to the magazine "Expert Online" and OMI (Online Market Intelligence).
The Danish shoe company Esso has become a leader in the clothing / footwear category as part of the 2013 Customer Focused Business Award. The competition was held by the Association of Client Loyalty and Client-Centricity ...
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
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Difficulties in recruiting personnel and how to deal with them
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Technology Selling Issues
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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