Ecco is the most customer-oriented brand
The Danish shoe company Esso has become a leader in the clothing / footwear category as part of the 2013 Customer Oriented Business Award. The competition was held by the Customer Loyalty and Client-Centricity Association (CLIC), the purpose of which is to promote the development of the market for loyalty programs and customer experience management, as well as the development of ethical standards and professional standards of customer service in Russia. It was attended by more than 150 of the largest network companies in Russia.
Based on the results of a survey of the Internet audience and a subsequent expert assessment of Esso participants, 10 leaders were selected in each of the industries. Customers who voted for ECCO in the Clothing / Shoes category noted the high level of service, the courtesy and competence of the sellers, and, of course, the quality of shoes that you want to come back for again and again, the Danish brand said in a statement. “For many years, Esso has been recognized by customers as one of the favorite brands of Russians,” said Taya Ushakova, Head of the Loyalty Programs Department of Esso in Russia. - This level of brand recognition motivates us to constantly improve the quality and range of products and pay special attention to the development and maintenance of high standards in providing comprehensive services to our customers. Our service today is a well-coordinated work of various divisions of the company: each employee in retail stores, an information center for the company's customers, a modern personnel training center, as well as all specialists who work in the field of Internet technologies to communicate with customers. We are proud of our victory in the category “Leader of the clothing / footwear industry” at the XNUMXst Congress of Client-Oriented Business Professionals and we thank everyone who voted for our company! "
Recall that in 2013 Russia came out on top in the world in terms of sales of Esso products and has more than 350 points of sale. In 2012, in Russia, Esso for the third time received the title "Favorite Brand of Russians", according to the magazine "Expert Online" and OMI (Online Market Intelligence).
The Danish shoe company Esso has become a leader in the clothing / footwear category as part of the 2013 Customer Focused Business Award. The competition was held by the Association of Client Loyalty and Client-Centricity ...
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How to double the sales of a shoe store?
The last two years have been so generous with unforeseen events that you involuntarily think: “Is it necessary to plan at all?” Still, you need to plan. The sales plan is the benchmark for your business. Therefore, SR expert Maria Gerasimenko gives recommendations on how to make a simple and correct calculation of the sales plan for 2023. Why and how to implement a sales funnel?How to develop an effective motivation program? You will find answers to these and other questions in our article.
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How to work in VKontakte and Telegram
If your content was interesting to your target audience in social networks banned in Russia, then it will be interesting to them in other social networks. A social network is just a tool that connects you and your target audience. Fashion brands were sold not because some network sells them better, but because your customers spent more time in it because of bloggers, publics and a variety of quality content. What will happen next? Why shouldn't you panic? SR digital expert Katerina Diveeva talks about how to work in other social networks - VKontakte and Telegram. 
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
