Ecco is the most customer-oriented brand
The Danish shoe company Esso has become a leader in the clothing / footwear category as part of the 2013 Customer Oriented Business Award. The competition was held by the Customer Loyalty and Client-Centricity Association (CLIC), the purpose of which is to promote the development of the market for loyalty programs and customer experience management, as well as the development of ethical standards and professional standards of customer service in Russia. It was attended by more than 150 of the largest network companies in Russia.
Based on the results of a survey of the Internet audience and a subsequent expert assessment of Esso participants, 10 leaders were selected in each of the industries. Customers who voted for ECCO in the Clothing / Shoes category noted the high level of service, the courtesy and competence of the sellers, and, of course, the quality of shoes that you want to come back for again and again, the Danish brand said in a statement. “For many years, Esso has been recognized by customers as one of the favorite brands of Russians,” said Taya Ushakova, Head of the Loyalty Programs Department of Esso in Russia. - This level of brand recognition motivates us to constantly improve the quality and range of products and pay special attention to the development and maintenance of high standards in providing comprehensive services to our customers. Our service today is a well-coordinated work of various divisions of the company: each employee in retail stores, an information center for the company's customers, a modern personnel training center, as well as all specialists who work in the field of Internet technologies to communicate with customers. We are proud of our victory in the category “Leader of the clothing / footwear industry” at the XNUMXst Congress of Client-Oriented Business Professionals and we thank everyone who voted for our company! "
Recall that in 2013 Russia came out on top in the world in terms of sales of Esso products and has more than 350 points of sale. In 2012, in Russia, Esso for the third time received the title "Favorite Brand of Russians", according to the magazine "Expert Online" and OMI (Online Market Intelligence).
The Danish shoe company Esso has become a leader in the clothing / footwear category as part of the 2013 Customer Focused Business Award. The competition was held by the Association of Client Loyalty and Client-Centricity ...
Euro Shoes exhibition starts a day earlier
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The qualifying round of the Shoes-Style competition for footwear and accessories designers took place in Moscow.
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We are ready for active development in the Russian market
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Christian Louboutin presented a collection in a cowboy style
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Fashion Week takes place in Moscow
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
Permanent contributor to Shoes Report. Elena Vinogradova, an expert in sales and purchases in the fashion business, prepared an overview of the trends for the autumn-winter 2023/24 season especially for us.
MSCHF and Crocs launch "Big Yellow Boots"
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Five rules of professional lighting for a shoe store - something that is relevant in any season
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Bertsy: what to look for when choosing a model
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I doubt and object: how to find an approach to difficult clients?
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
