On November 22 on Malaya Bronnaya, the Chanel Ephemeral boutique will open, this is a pop-up brand store which will present the Chanel 2017 / 18 cruise collection.
The design of the temporary store’s space of the brand reflects the mood of the collection of clothes, shoes and accessories presented in it, where elements of the antique style and modern design are present.
The ephemeral boutique will be replaced by the perfume and cosmetics pop-up shop Chanel, which has been working in this room since October.
The opening of pop-up stores has become a frequent practice of Chanel. This season, the fashion house has opened such on the island of Capri and in Saint-Tropez: they present a watch line, bags, as well as outfits from the collection of fine tailor's art Chanel Métiers d'Art.