EKONIKA chose South Korean model Seo Hyun as the face of the advertising campaign EKONIKA, spring-summer'24
02.02.2024 2439

EKONIKA chose South Korean model Seo Hyun as the face of the advertising campaign

The shoe and accessories chain EKONIKA presented its spring-summer '24 collection in a vibrant advertising campaign, the main character of which was South Korean top model Seo Hyun.

EKONIKA, spring-summer'24 EKONIKA, spring-summer'24

The beautiful Korean woman, whose face appeared on the cover of Harper's Bazaar Korea in July 2023, starred in a commercial for a Russian brand. She also became the heroine of a series of photographs where the accent color is red, and the main background, as in the presentation of the previous EKONIKA collection, is desert sands, the sky and an endless road.

Nude shades, metallics, and animal zebra print form the basis of the spring collection of shoes and accessories. The models are made of genuine leather, soft velor and suede. Here are basic and sports models, feminine silhouettes of boots, Cossacks, ankle boots, pumps, open shoes and sandals.

EKONIKA, spring-summer'24 EKONIKA, spring-summer'24
  

The brand emphasizes that 42 has appeared in the collection’s sizing chart, and has also increased the number of models made taking into account different last widths - foot width and instep height, which allows you to select the size even more accurately. 

The models are made with special attention to detail: branded fittings are created exclusively for the premium collection; the ballet shoes have soft insoles made using Italian sachetto technology; some loafers have soft, removable insoles; The bags have additional internal and external pockets; some models include removable cosmetic bags, additional belts, key chains, and cases for phones and headphones have pockets for cards. 

EKONIKA, spring-summer'24 EKONIKA, spring-summer'24

The brand’s collection of accessories has been replenished with laconic bracelets, rings, earrings and pendants, from which you can assemble a set, as well as current models of sunglasses.  

EKONIKA, spring-summer'24 EKONIKA, spring-summer'24

In the new season, EKONIKA paid attention to the trend towards the use of environmentally friendly materials. For all three lines of the brand - EKONIKA, EKONIKA Premium, PORTAL, the designers used materials with high eco-friendly characteristics. In 2023, the company began producing shoes from leather certified according to the Leather Working Group (LWG) eco-standard. Today, 30% of the shoe collection is made from such leather.

The EKONIKA SS'24 collection is already presented in all stores of the network, in the online store and in the brand's mobile application.

The shoe and accessories chain EKONIKA presented its spring-summer '24 collection in a vibrant advertising campaign, the main character of which was the South Korean top model Seo...
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