The 30th international exhibition of fashionable shoes AYMOD, which took place in Istanbul from March 2 to April 66, was visited by about 8 thousand buyers from 50 countries of the world, 2 thousand of them came from Russia. President of the Turkish Association of Footwear Manufacturers (TASD) Berke Ichten suggested that the export of Turkish shoes to Russia this year could grow from $82,5 million to $140 million, writes ortadogugazetesi.com.
The AYMOD exhibition, organized by the Turkish Association of Footwear Manufacturers (TASD), presented on its site about 450 shoe manufacturers from different countries. At the opening of the exhibition, the President of the Istanbul Chamber of Commerce (ITO), Shekib Avdagich, noted that the Turkish footwear industry has also suffered losses due to the military conflict between Russia and Ukraine.
Pointing to the high export potential of Turkey, Mr. Avdagic recalled that last year, the volume of exports of Turkish shoes increased by 22,9% compared to 2020 and reached $1 billion 6 million, the $1 billion threshold was exceeded for the first time.
Pointing out that Turkey is one of the top six footwear producers in the world, Mr. Avdagic outlined the goal of further development of the country's exports: dollars,” he said. Wishing that AYMOD, the second largest footwear exhibition in Europe, will take Turkey's footwear sector to new heights.
In turn, TASD President Berke Ichten noted that Turkey managed to complete the first 2 months of the year in accordance with the tasks set to increase the export of shoes, and mentioned the negative impact of the military conflict between Russia and Ukraine on this sector. According to him, the Ukrainian market was completely closed, and applications from Russia were received about the cancellation of orders or their postponement.
However, Mr. Ichten noted that with the imposition of Western sanctions and the decision to withdraw European brands from Russia, Turkey has become one of the most important centers of attraction for Russia. “We are also seeing a growing interest from Russian buyers in Turkey at our AYMOD exhibition. After the imposition of Western sanctions, the number of Russians wishing to visit AYMOD did not decrease. “About 2 out of 8 buyers who came to Istanbul for the exhibition are Russians. I believe that we will sign important cooperation agreements with our Russian clients.”
He noted that there are some problems in trade between Turkey and Russia in national currencies, and regulators need to act to alleviate exporters' concerns about the ruble exchange rate. In general, expressing hope for a speedy end to the military conflict, Mr. Ichten said that if all goes well, exports to Russia could be increased from $82,5 million to $140 million by the end of the year.
“In recent years, the Turkish footwear manufacturer has been in the spotlight of global retail brands. This year we will increase exports to Europe and increase the diversification of our market. ... I believe we will reach our $3 billion export target,” he said. Also on display Euro Shoes From August 30 to September 2 at the Expocentre, a large number of Turkish factories and brands will be presented.