Eram, a French shoe manufacturer, is considering creating personalized shoes and starting with heels.
Custom design heels became possible with the advent of the 3D printer. Thanks to this innovative technology, the client of the company will be able to choose the model, shape and color of the heel, design and create his own unique pair of shoes in one day.
The possibilities for creativity are endless, as individually you can choose the width of the heel, color and pattern on it.
For example, for the basic model - women's chelsea boots in black, blue and burgundy, the client can choose one of three options for the width of the heel (S, M, L), one of twelve colors and twenty patterns on the heel (prints, characters, initials) , that is, the customer has the opportunity to create more than 600 different options for heels.
The heel body is created on an 3D printer in just 30 minutes, and then connected to an existing base.
The new customer service will be showcased by Eram at the upcoming Paris Retail Week, which will be held in the French capital from 12 to 14 September 2016.