SAMSON factory will focus on the development of two brands
In May of this year, the French company SAMSON analyzed the model range for several seasons and developed a new strategy for creating collections. Until now, the factory has produced four brands of footwear: Ombelle, Artika soft, Elantine, Hasley. Starting this year, SAMSON will focus on the development of two brands with a clearly defined collection focus: Artika soft - fashionable and comfortable shoes for young customers and Hasley - sophisticated classics and maximum comfort. The most popular models of the Elantine trademark are planned to be included in the Artika soft collection, and the Ombelle trademark will exist as long as the model range of this brand is in demand among the buyer, but new models will not be replenished. All new models will be developed exclusively for the Artika soft and Hasley brands.
The updated composition of brands will be presented for the first time on August 24-27 at the presentation of Euro Shoes Premiere Collection. It will be distinguished by laconicism, a clear division in accordance with the concept of brands and a sufficient number of new models in a variety of materials.
Let us remind you that SAMSON started working on the Russian market in 2003. Since 2006, the Ermak company has been representing and promoting the products of the factory in the domestic market.
Representatives of the factory note that cooperation with the Russian partner especially strongly influenced the strengthening of the brand in the domestic shoe market. Collaboration includes work on improving and updating shoe collections, ensuring decent product quality, setting the optimal price, promoting products as a brand. Particular attention is paid to the study and analysis of sales, customer demand, competitors representing a similar segment of shoes.
According to the results of 2010, SAMSON sales in Russia amounted to 35% of the total factory export. According to the results of the 2011 summer season, compared with the same period last year, sales increased more than 2 times and the number of customers representing SAMSON products in their stores increased more than 1,5 times.
The presentation of EURO SHOES PREMIERE COLLECTION will be held on August 24-27 at the Sokolniki Expocenter: Moscow, Sokolniki Val, 1 Pavilion 4.
In May of this year, the French company SAMSON analyzed the model range over several seasons and developed a new strategy for creating ...
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Men's footwear range for fall-winter 2021/22
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
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Top trends in shoe store window dressing this fall and this winter
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What changes are needed to make the work of sales staff and line managers more effective?
The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and according to all properties of systems, they strive for a zone of comfort and stability, for self-preservation. If you take something away from people, and even for a long time, then as soon as the opportunity arises, they will try to make up for the loss. And now on the market there is just such a phase in the sales of footwear and accessories. Many business owners may mistakenly believe that demand has already recovered quickly, and nothing will need to be radically changed in the sales business model. But it is not so. SR expert on increasing footwear sales Evgeny Danchev tells by the example of cases from his practice how and what needs to be changed in the company in order to work effectively in the new economic conditions.
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Ecommerce Laws Every Seller Should Know
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