In May of this year, the French company SAMSON conducted an analysis of the lineup over several seasons and developed a new strategy for creating collections. So far, the factory has produced four brands of shoes: Ombelle, Artika soft, Elantine, Hasley. Starting this year, SAMSON will focus on the development of two brands with a clear focus on collections: Artika soft - fashionable and comfortable shoes for young customers and Hasley - sophisticated classics and maximum comfort. The most popular Elantine brand models are planned to be included in the Artika soft collection, and the Ombelle brand will exist until the model range of this brand is in demand by the buyer, but will not be replenished with new models. All new models will be developed exclusively for the brands Artika soft and Hasley.
The updated composition of brands will be presented for the first time on August 24-27 at the presentation of Euro Shoes Premiere Collection. It will be distinguished by laconicism, a clear division in accordance with the concept of brands and a sufficient number of new models in a variety of materials.
Recall that SAMSON began working in the Russian market in 2003. Since 2006 of the year, Ermak has been representing and promoting factory products in the domestic market.
Representatives of the factory note that cooperation with the Russian partner especially strongly influenced the strengthening of the brand in the domestic shoe market. Collaboration includes work on improving and updating shoe collections, ensuring decent product quality, setting the optimal price, promoting products as a brand. Particular attention is paid to the study and analysis of sales, customer demand, competitors representing a similar segment of shoes.
According to the results of 2010, SAMSON sales in Russia amounted to 35% of the total factory export. According to the results of the 2011 summer season, compared with the same period last year, sales increased more than 2 times and the number of customers representing SAMSON products in their stores increased more than 1,5 times.
The presentation of EURO SHOES PREMIERE COLLECTION will be held on August 24-27 at the Sokolniki Expocenter: Moscow, Sokolniki Val, 1 Pavilion 4.