SAMSON factory will focus on the development of two brands
В мае этого года французская компания SAMSON провела анализ модельного ряда за несколько сезонов и разработала новую стратегию создания коллекций. До сих пор фабрика выпускала четыре марки обуви: Ombelle, Artika soft, Elantine, Hasley. С этого года SAMSON сосредоточится на развитии двух брендов с четко выраженной направленностью коллекций: Artika soft – модная и комфортная обувь для молодых покупательниц и Hasley – утонченная классика и максимальный комфорт. Самые востребованные модели торговой марки Elantine планируется включить в коллекцию Artika soft, а торговая марка Ombelle будет существовать до тех пор, пока модельный ряд этого бренда будет пользоваться спросом у покупателя, но новыми моделями пополняться не будет. Все новые модели будут разрабатываться исключительно для брендов Artika soft и Hasley.
The updated composition of brands will be presented for the first time on August 24-27 at the presentation of Euro Shoes Premiere Collection. It will be distinguished by laconicism, a clear division in accordance with the concept of brands and a sufficient number of new models in a variety of materials.
Напомним, что SAMSON начал работать на российском рынке в 2003 году. С 2006 года представляет и продвигает продукцию фабрики на внутреннем рынке компания «Ермак».
Representatives of the factory note that cooperation with the Russian partner especially strongly influenced the strengthening of the brand in the domestic shoe market. Collaboration includes work on improving and updating shoe collections, ensuring decent product quality, setting the optimal price, promoting products as a brand. Particular attention is paid to the study and analysis of sales, customer demand, competitors representing a similar segment of shoes.
According to the results of 2010, SAMSON sales in Russia amounted to 35% of the total factory export. According to the results of the 2011 summer season, compared with the same period last year, sales increased more than 2 times and the number of customers representing SAMSON products in their stores increased more than 1,5 times.
The presentation of EURO SHOES PREMIERE COLLECTION will be held on August 24-27 at the Sokolniki Expocenter: Moscow, Sokolniki Val, 1 Pavilion 4.
In May of this year, the French company SAMSON conducted an analysis of the lineup over several seasons and developed a new strategy for creating collections.
In 2020, the number of shopping center openings in the Russian Federation has decreased three times
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Natasha Ramsay Levy steps down as creative director at Chloé
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adidas Originals has released a collaboration with Noize MC
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Stores in the UK will be open 24 hours a day
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Lacoste has released a new product - Run Breaker hi-tops
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Sustainability and the return of the nineties. Fashion trends for the winter season 2021
Eco-trends, which have been relevant in fashion for several seasons, are more and more clearly traced in the collections of shoes and bags, although it is not easy for shoemakers and tanners to put green technologies into practice. And the consumer, especially in Russia and other countries with a cold climate and pronounced four seasons, is still mostly conservative and is not ready to give up shoes and bags made of genuine leather in the off-season and in winter. And, nevertheless, environmental sentiments are growing stronger, so designers and manufacturers are forced to find a compromise between fashion, style, comfort and the desire of consumers to a model of conscious consumption. It is in this direction that development is going, which is confirmed by the trends of the winter season 2020/21, presented at the Expo Riva Schuh and Gardabags exhibitions earlier this year.
Geox Russia opens new stores and records sales growth
“For ourselves, we set a plan to grow by 2019 at least 15%”, - Sergey Shuvalov, General Manager of Geox Russia, gave such a completely unexpected positive assessment of the development of sales of the Geox brand in Russia in a short interview with Shoes Report. Despite the complete uncertainty of the situation, the general drop in traffic in traditional retail, this fall Geox records an increase in sales in its stores in Russia.
SberIndex showed a record reduction in spending by residents of Russia on goods and services
For the week from October 26 to November 1, the drop in consumer spending on goods and services was a record one since the end of May 2020. Russian spending in the category of non-food products decreased by 5% year-on-year, in the service sector by 32%, economists from Sberbank note.
CCC tests shoe delivery service in 60 minutes
The threat of a resumption of quarantine and the closure of retail stores in Poland prompted the CCC Group to begin testing a new service in which goods ordered online will be delivered to the buyer's doorstep within 60 minutes, writes Worldfootwear.com.
Steve Madden focuses on private-label development
American footwear and accessories company Steve Madden is set to expand its private-label business for large supermarket chains Walmart and Target next year, as this type of retail has shown strong immunity to the effects of Covid-19, writes Wrldfootwear.com.
ECCO has released a limited collection lookbook with Russian influencers
The Danish shoe brand ECCO has moved from words to deeds, and a year after the announcement of the brand's new marketing strategy in Russia, it presented an original limited collection of Сurated FSDX shoes in a bright lookbook, in the filming of which Russian bloggers and fashionable characters are involved.
The owner of Lamoda Global Fashion Group raised 120 million euros for the development of e-commerce
Global Fashion Group, which manages one of the largest online fashion stores in Russia Lamoda, raised about 120 million euros ($ 140 million) during exchange trading. The company plans to use this money to develop its own projects for marketplaces of fashionable goods, investing, among other things, in technologies that help optimize online business.
Ozon expects to raise up to $ 1 billion in the course of the IPO on the American stock exchange
Ozon, a large Russian internet retailer, is preparing for an IPO on the American Nasdaq stock exchange. The company's value is estimated at $ 5,6 billion, writes the Financial Times, citing sources familiar with the preparations for the placement.
Soho Fashion announces the expansion of its own brand portfolio
This fall, the portfolio of brands of one of the prominent players in the Russian footwear market, distributor and retailer, SOHO Fashion, has been replenished with two new footwear brands - United Colors of Benetton and GAS.
Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
How to sell related products to a shoe store in the post-pandemic period?
Related products are an obligatory component of the assortment set of a shoe store. Accessories, insoles, shoe care products will surely add variety to store shelves and bring joy to your customers. With the right approach, the soputka can bring from 10% to 20% of the turnover, which in the current conditions can greatly support the retail business. How and what to sell correctly, how to form an accompanying assortment offline and online, as well as how long masks and sanitizers have been registered in stores, we talk with a representative of the brands BNS Bergal, Nico & Solitaire in Russia, Yulia Belkina, a participant of the Euro Shoes Premiere Collection exhibition ...
How to turn leftovers into a commercial assortment
In the coming seasons, the fashion market in general, and the footwear segment in particular, will expect an excess of models that are not relevant, from previous seasons. However, it is necessary to treat the inventory, which turned out to be in excess at the end of spring 2020, not as illiquid assets, but as resources that can ensure sales. In new conditions, it is important to compose a collection / lineup for the season, relying on the available models, adding new articles pointwise. How to reduce risks, optimize costs and, most importantly, how to turn leftovers into a commercially effective collection in a pandemic, says SR expert Galina Kravchenko, director of the Assortment department at Fashion Consulting Group, head of trend analytics at FCG / FASHIONSNOOPS.
What changes are needed to make the work of sales staff and line managers more effective?
The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and according to all properties of systems, they strive for a zone of comfort and stability, for self-preservation. If you take something away from people, and even for a long time, then as soon as the opportunity arises, they will try to make up for the loss. And now on the market there is just such a phase in the sales of footwear and accessories. Many business owners may mistakenly believe that demand has already recovered quickly, and nothing will need to be radically changed in the sales business model. But it is not so. SR expert on increasing footwear sales Evgeny Danchev tells by the example of cases from his practice how and what needs to be changed in the company in order to work effectively in the new economic conditions.
Shoes Report launches a series of video interviews with leading players on the Russian footwear market
Anti-crisis bulletin - watch video interviews with the leading companies of the Russian footwear market, participants of the Moscow international exhibition of shoes Euro Shoes Premiere Collection on the Shoes Report Youtube channel.
Ozon and Wildberries offer their pickup points to partners for management
Two large Russian online retailers have begun to offer pick-up points (Pickup points) to their partners to manage. The cost of buying out the rights to lease the pickup point is 0,8-1 million rubles, depending on the location and turnover, writes Kommersant.
The volume of imports of shoes in September 2020 remained at the level of September 2019
According to the Federal Customs Service, the volume of imports of footwear in Russia from non-CIS countries in September 2020 amounted to $ 311,8 million and compared to September 2019 increased by only 0,3%.
In September, the e-commerce market in Russia reached record levels
In September, the activity of the Russian e-commerce market broke the previous record, which was noted in May during the period of self-isolation, writes new-retail.ru with reference to the Data Insight analytical agency.
Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, and what models of shoes will be relevant, what silhouettes, colors, materials, details and decor will be fashionable next winter season.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
Nike x Dior Air Jordan 1 sneakers will be released in April
Nike and Dior have confirmed their first collaboration this week, resulting in a deluxe version of the Air Jordan 1.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue our series of articles on the four top fashion themes for next fall and winter footwear. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and what shoe models will be relevant, what silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. This issue contains a detailed analysis of the third fashionable theme of CURIO PARLOR - Antique Salon.
Futurism in sparkles and metal. Key models of women's shoes for the fall-winter 2020/21 season
In this issue, we are completing a series of publications devoted to the four main fashionable topics for women's shoes in autumn and winter 2020. In two previous issues, expert SR Galina Kravchenko spoke in detail about the features and nuances of three trends - Pastor, Terraform and Curio Parlor, and about shoe models relevant in the FW 2020/21 season. In the December issue of the magazine - a detailed analysis of the fourth fashionable theme Gattaca - Updated Futurism.
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
Classification of shoes. Rules for constructing a commodity classifier
The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
Dead Season. What will turn Covid-19 quarantine for shoe retail
Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
