Exhibition Euroshoes Sklad
SAMSON factory will focus on the development of two brands
04.08.2011 5005

SAMSON factory will focus on the development of two brands

In May of this year, the French company SAMSON analyzed the model range for several seasons and developed a new strategy for creating collections. Until now, the factory has produced four brands of footwear: Ombelle, Artika soft, Elantine, Hasley. Starting this year, SAMSON will focus on the development of two brands with a clearly defined collection focus: Artika soft - fashionable and comfortable shoes for young customers and Hasley - sophisticated classics and maximum comfort. The most popular models of the Elantine trademark are planned to be included in the Artika soft collection, and the Ombelle trademark will exist as long as the model range of this brand is in demand among the buyer, but new models will not be replenished. All new models will be developed exclusively for the Artika soft and Hasley brands.

The updated composition of brands will be presented for the first time on August 24-27 at the presentation of Euro Shoes Premiere Collection. It will be distinguished by laconicism, a clear division in accordance with the concept of brands and a sufficient number of new models in a variety of materials.

Let us remind you that SAMSON started working on the Russian market in 2003. Since 2006, the Ermak company has been representing and promoting the products of the factory in the domestic market.

Representatives of the factory note that cooperation with the Russian partner especially strongly influenced the strengthening of the brand in the domestic shoe market. Collaboration includes work on improving and updating shoe collections, ensuring decent product quality, setting the optimal price, promoting products as a brand. Particular attention is paid to the study and analysis of sales, customer demand, competitors representing a similar segment of shoes.

According to the results of 2010, SAMSON sales in Russia amounted to 35% of the total factory export. According to the results of the 2011 summer season, compared with the same period last year, sales increased more than 2 times and the number of customers representing SAMSON products in their stores increased more than 1,5 times.

The presentation of EURO SHOES PREMIERE COLLECTION will be held on August 24-27 at the Sokolniki Expocenter: Moscow, Sokolniki Val, 1 Pavilion 4.

www.euroshoes-moscow.com

In May of this year, the French company SAMSON analyzed the model range over several seasons and developed a new strategy for creating ...
5
1
Rating

Latest News

Clarks reports falling revenue and profit

C&J Clark International Limited, owner of the British footwear brand Clarks, published financial statements for the 48 weeks to December 31, 2022, which show a decrease in both turnover and net profit of the company, writes...
28.09.2023 330

Moncler has released sneakers with a teddy texture

The French shoe brand Moncler offers to celebrate the autumn season in sneakers with a “cozy” design. The brand's signature Trailgrip sneaker features a soft, fuzzy upper that...
26.09.2023 547

Vacancy in street retail in St. Petersburg has decreased significantly

According to Nikoliers, the vacancy rate in street retail on the five main shopping corridors of St. Petersburg continues to decline: by the end of September 2023 it averaged 4,4%, which is 0,5 percentage points below the level...
26.09.2023 464

An international fashion industry summit will be held in Moscow

The international forum BRICS+ Fashion Summit will be held in the capital from November 28 to December 2 under the auspices of Moscow Fashion Week. The event will bring together industry professionals, light industry specialists, bloggers, teachers and…
26.09.2023 428

Exclusive for buyers: new b2b outlet

The exhibition company EXPO FUSION presents retailers with a platform for sorting fashion collections of clothing - a b2b outlet for off-season sorting selections by open sklad [S']. The procurement session of the [S'] project will be held from October 17 to 19 at the Fairgrounds…
26.09.2023 452
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning