In July 2011, Mila and the Kazan shoe factory Spartak entered into a cooperation agreement, under which the first presentation of the Spartak TM collection of men's, women's and children's footwear wholesale took place from July 22 to August 5 in the exhibition hall of the Ural wholesaler. The presentation was held for the autumn-winter 2011 season and was for informational purposes only.
“The results of the presentation were not high, but quite expected. Its undoubted advantage was the familiarization of our customers with the assortment of a new manufacturer, to which high interest was shown. Those who did not place their orders now, the reason for which were the already formed order portfolios for the upcoming season, said they would look forward to the spring-summer collection, ”said Andrei Osnovin, senior manager of Mila - Wholesale Shoes.
Another reason for the low rating of the presentation at the Mila company is the fact that the manufacturer’s portfolio of orders was not complete, and therefore the Urals did not present a complete autumn-winter collection, but only the part that remained after the main season of presentations and sales. The presentation was also influenced by the assortment of women's shoes, which was presented more widely than others, which is why the format of the exhibition was not suitable for all Mila’s customers, but only for those involved in related sales (men's, women's and children's shoes).
By the next season, there will be much more time for the preparation of the presentation, and all models of the manufacturer, including the most rated and popular, will be presented at the factory, and as a result, a regular increase in the purchase of a new brand in the Urals is expected.