Rieker
Spartak Factory held its first shoe presentation with Mila
09.08.2011 2988

Spartak Factory held its first shoe presentation with Mila

In July 2011, Mila and the Kazan shoe factory Spartak entered into a cooperation agreement, under which the first presentation of the Spartak TM collection of men's, women's and children's footwear wholesale took place from July 22 to August 5 in the exhibition hall of the Ural wholesaler. The presentation was held for the autumn-winter 2011 season and was for informational purposes only.

“The results of the presentation were not high, but quite expected. Its undoubted advantage was the familiarization of our customers with the assortment of a new manufacturer, to which high interest was shown. Those who did not place their orders now, the reason for which were the already formed order portfolios for the upcoming season, said they would look forward to the spring-summer collection, ”said Andrei Osnovin, senior manager of Mila - Wholesale Shoes.

Another reason for the low rating of the presentation at the Mila company is the fact that the manufacturer’s portfolio of orders was not complete, and therefore the Urals did not present a complete autumn-winter collection, but only the part that remained after the main season of presentations and sales. The presentation was also influenced by the assortment of women's shoes, which was presented more widely than others, which is why the format of the exhibition was not suitable for all Mila’s customers, but only for those involved in related sales (men's, women's and children's shoes).

By the next season, there will be much more time for the preparation of the presentation, and all models of the manufacturer, including the most rated and popular, will be presented at the factory, and as a result, a regular increase in the purchase of a new brand in the Urals is expected.

In July 2011, Mila and the Kazan shoe factory Spartak entered into a cooperation agreement, under which from July 22 to August 5 in the exhibition hall of the Ural wholesaler ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Subscribe to our social networks

Dear Shoes Report readers, colleagues and partners, participants of the Euro Shoes exhibition! Our information space today, where we publish shoe industry news, Shoes Report exhibitions, expert articles, useful and photo content, is the Shoes website ...
25.05.2022 139

Bottega Veneta strengthens its footwear business

Italian luxury brand Bottega Veneta, part of the Kering group, has hired Turkish designer and artist Safa Sahin as a shoe design consultant.
25.05.2022 186

Turkish brands are invited to take vacant places in shopping centers in Russia

President of the Russian Council of Shopping Centers (RSTC) Dmitry Moskalenko spoke about the negotiations that are underway between Russia and Turkey to replace the brands leaving Russia with fashionable clothing and footwear brands from Turkey, writes RBC with…
24.05.2022 275

Wildberries opened a point of acceptance of goods from entrepreneurs in the Ivanovo region

The company is expanding cooperation with representatives of regional businesses and opening new logistics facilities in the country's populated areas. In May 2022, the new Wildberries sorting center started operating in Ivanovo, its facility area is…
24.05.2022 126

Manolo Blahnic and Birkenstock release second collaboration

The Manolo Blahnic and Birkenstock collaboration continues with a collection of sandals and clogs in transparent PVC with polka dots. Unlike the first part of the collaboration between the two brands, which was released in March of this year and featured elegant,…
24.05.2022 227
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning