Spartak Factory held its first shoe presentation with Mila
In July 2011, Mila and the Kazan shoe factory Spartak entered into a cooperation agreement, under which the first presentation of the Spartak TM collection of men's, women's and children's footwear wholesale took place from July 22 to August 5 in the exhibition hall of the Ural wholesaler. The presentation was held for the autumn-winter 2011 season and was for informational purposes only.
“The results of the presentation were not high, but quite expected. Its undoubted advantage was the familiarization of our customers with the assortment of a new manufacturer, to which high interest was shown. Those who did not place their orders now, the reason for which were the already formed order portfolios for the upcoming season, said they would look forward to the spring-summer collection, ”said Andrei Osnovin, senior manager of Mila - Wholesale Shoes.
Another reason for the low rating of the presentation at the Mila company is the fact that the manufacturer’s portfolio of orders was not complete, and therefore the Urals did not present a complete autumn-winter collection, but only the part that remained after the main season of presentations and sales. The presentation was also influenced by the assortment of women's shoes, which was presented more widely than others, which is why the format of the exhibition was not suitable for all Mila’s customers, but only for those involved in related sales (men's, women's and children's shoes).
By the next season, there will be much more time for the preparation of the presentation, and all models of the manufacturer, including the most rated and popular, will be presented at the factory, and as a result, a regular increase in the purchase of a new brand in the Urals is expected.
In July 2011, Mila and the Kazan shoe factory Spartak entered into a cooperation agreement, under which from July 22 to August 5 in the exhibition hall of the Ural wholesaler ...
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ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
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The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
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Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
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From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
How to learn to effectively manage store customer traffic?
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"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Technology Selling Issues
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
