Rieker
Fashion Tech Day: market experts discussed current trends and development models
17.09.2021 768

Fashion Tech Day: market experts discussed current trends and development models

New business models, online sales, marketplaces and consumers - this and much more were discussed by experts at Fashion Tech Day as part of the New Retail Forum on September 10 at the Skolkovo Technopark.

Anna Lebsak-Kleimans, CEO and co-founder of Fashion Consulting Group (FCG), gave her expert assessment of the changes that are taking place today and will happen to us in the coming years in the fashion market.

“The interest in local brands continues to grow, they are becoming more and more in demand. Many major marketplaces rely on local brands, for example, if on Wildberries sales of foreign clothing brands grew by 17%, then sales of Russian brands jumped by 73%. The numbers speak for themselves. We see that the consumer is turning towards Russian brands, ”Anna Lebsak-Kleimans is sure.

Companies increasingly need to take into account the individual needs and demands of consumers, which confirms the trend of customization. Another evidence of this is the emergence of niche brands on the market, which, according to the expert, satisfy, at times, the strangest needs of customers, or vice versa - exist due to their versatility. “People are tired of utilitarian clothing, and an important trend is the return of color and decor,” notes Anna Lebsak-Kleimans.

Natalya Chinenova, chief consultant on business technologies in retail at Fashion Consulting Group, acted as a moderator in the discussion on sales development strategies on marketplaces and made a presentation on the specifics of working with marketplaces and current trends. Representatives from Ozon, Crocs, Zarina and Lamoda took part in the discussion.

The experts shared the results of their work for 2021 and talked about plans for further growth in sales in the fashion segment.

“Buyers will always choose those points of sale where it is more convenient and faster for them to buy, that is, marketplaces. Accordingly, brands simply need to be present on these online platforms. Only today, in order to be successful on the marketplace, it is necessary to take into account the trends in consumer preferences, in accordance with which the marketplaces develop. The sustainable development trend is already actively working on international platforms and is starting to gain momentum in Russia as one of the most important aspects of customer loyalty. Marketplaces are massively switching to environmentally friendly packaging, and this trend is clearly visible among the players on the Russian market. Equally important parameters of the relevance and popularity of marketplaces are inclusiveness, naturalness and diversity of nationalities. All these trends are important for marketplace providers to take into account, ”says Natalya Chinenova.

New business models, online sales, marketplaces and consumers - this and much more were discussed by experts at Fashion Tech Day as part of the New Retail Forum on September 10 at the Technopark ...
5
1
Rating
Euro Shoes Exhibition

Latest News

New Bikkembergs boutique opened in St. Petersburg

The Bikkembergs brand continues to develop a chain of stores in Russia in partnership with Vogue Dialogue. Monobrand boutique Bikkembergs with an area of ​​120 sq. m. was opened in St. Petersburg in the Europolis shopping center. The store presents men, women and ...
25.10.2021 97

CCC announced record revenue

The revenue of the Polish CCC group in the second quarter of 2021 was a record, it amounted to 436 million euros (2 billion Polish zlotys). Almost half of this amount was brought by electronic commerce, writes ...
25.10.2021 149

Lockdown for fashion retail in the capital will begin on 28 October

The Moscow Mayor's Office gave a number of clarifications on the operation of shopping centers in the capital during the declared non-working days - quarantine for Covid-19, according to which, starting from October 28, all shops except pharmacies should be closed in Moscow shopping centers, ...
22.10.2021 444

Giuseppe Zanotti has released a collaboration with American skater Evan Mock

The friendship between the Italian fashion house and the American skater and Gossip Girl star Evan Mok led to the creation of a joint capsule collection, which was named ...
22.10.2021 251

Rendez-Vous opened a store in Cyprus

Rendez-Vous, a network of multi-brand footwear and accessories stores, again announces the opening of a point at a foreign resort popular with Russian tourists. This time, the chain store appeared on the island of Cyprus, on the first ...
21.10.2021 276
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning