Fashion Consulting Group and the online educational portal smotriuchis.ru launched a joint educational project, the Academy of Fashion and Design. The Academy is a set of video lectures from leading experts of Fashion Consulting Group, the Center for Management and Communications in the Fashion Industry of the Higher School of Economics, FashionSnoops.com and other companies. The project was created for specialists in the fashion industry who want to increase their professional competencies and broaden their horizons, for beginning entrepreneurs in the field of fashion, as well as for everyone interested in fashion.
The Academy of Fashion and Design contains such thematic blocks as management, marketing, PR and digital, brand management, e-commerce, showcase and merchandising, fashion buying and trends, fashion history, trend watching, stylistics and colors. Listeners can either watch individual lectures of interest to them, or, following the thematic structure, gain systemic knowledge of the industry as a whole. The main advantage of the online project is the ability to learn from the best experts anytime, anywhere. In addition, on the portal, students can communicate and discuss the most pressing issues with the teacher and classmates, thus receiving the benefits of offline learning in a convenient online format. Among the teachers of the Academy are the General Director of Fashion Consulting Group Anna Lebsak-Kleimans, the head of the official FCG representative office of the international trend bureau FashionSnoops.com and the director of the FCG Assortment department Galina Kravchenko, the chief expert of FCG on business technologies in retail Natalya Chinenova.
“We have been engaged in education in the fashion industry for almost 20 years, and in fact were the first in Russia to offer business training programs in this area,” says Anna Lebsak-Kleimans. - We notice that every year the level of qualification requirements for industry specialists rises higher and higher. Today, specialists of all levels live and work in a busy schedule, while they constantly need to update their knowledge and technologies. Stylists need knowledge of buyers, store administrators - knowledge of visual merchandising, store directors - technologies for evaluating the effectiveness of the sales area, and so on. To save time and resources, everyone is moving their workflows online. Therefore, by offering them the opportunity to improve their professional qualifications in a convenient mode - online video lectures, we also try to optimize their working hours as much as possible. The Online Academy is aimed at young entrepreneurs who need a flexible training schedule, as well as specialists from the regions, who will now have the opportunity to access lectures by leading experts while staying in the field. "
At the end of the Academy or block of courses, students receive a diploma. The program of the online Academy of Fashion and Design can be found on the website - https://smotriuchis.ru/fashion-academy .