FCG Launches Russia's First Online Fashion and Design Academy
27.12.2017 2296

FCG Launches Russia's First Online Fashion and Design Academy

Fashion Consulting Group and the online educational portal smotriuchis.ru launched a joint educational project, the Academy of Fashion and Design. The Academy is a set of video lectures from leading experts of Fashion Consulting Group, the Center for Management and Communications in the Fashion Industry of the Higher School of Economics, FashionSnoops.com and other companies. The project was created for specialists in the fashion industry who want to increase their professional competencies and broaden their horizons, for beginning entrepreneurs in the field of fashion, as well as for everyone interested in fashion.

The Academy of Fashion and Design contains such thematic blocks as management, marketing, PR and digital, brand management, e-commerce, showcase and merchandising, fashion buying and trends, fashion history, trend watching, stylistics and colors. Listeners can either watch individual lectures of interest to them, or, following the thematic structure, gain systemic knowledge of the industry as a whole. The main advantage of the online project is the ability to learn from the best experts anytime, anywhere. In addition, on the portal, students can communicate and discuss the most pressing issues with the teacher and classmates, thus receiving the benefits of offline learning in a convenient online format. Among the teachers of the Academy are the General Director of Fashion Consulting Group Anna Lebsak-Kleimans, the head of the official FCG representative office of the international trend bureau FashionSnoops.com and the director of the FCG Assortment department Galina Kravchenko, the chief expert of FCG on business technologies in retail Natalya Chinenova.

“We have been engaged in education in the fashion industry for almost 20 years, and in fact were the first in Russia to offer business training programs in this area,” says Anna Lebsak-Kleimans. - We notice that every year the level of qualification requirements for industry specialists rises higher and higher. Today, specialists of all levels live and work in a busy schedule, while they constantly need to update their knowledge and technologies. Stylists need knowledge of buyers, store administrators - knowledge of visual merchandising, store directors - technologies for evaluating the effectiveness of the sales area, and so on. To save time and resources, everyone is moving their workflows online. Therefore, by offering them the opportunity to improve their professional qualifications in a convenient mode - online video lectures, we also try to optimize their working hours as much as possible. The Online Academy is aimed at young entrepreneurs who need a flexible training schedule, as well as specialists from the regions, who will now have the opportunity to access lectures by leading experts while staying in the field. "

At the end of the Academy or block of courses, students receive a diploma. The program of the online Academy of Fashion and Design can be found on the website - https://smotriuchis.ru/fashion-academy .

Fashion Consulting Group and the online educational portal smotriuchis.ru launched a joint educational project, the Academy of Fashion and Design. The Academy is a collection of video lectures from ...
5
1
Rating

Latest News

Fendi and Burberry will close boutiques in Russia

In August 2024, Fendi (part of the LVMH group) will close its last boutique in the Moscow TSUM, and Burberry in GUM, writes Kommersant, citing data from the reports of the Russian subsidiaries of these...
15.07.2024 162

Brunello Cucinelli reported sales growth of 14,1% in the first half of 2024

Italian luxury brand Brunello Cucinelli reported preliminary results for the first half of 2024, with revenue of 620,7 million euros. Sales increased by 14,1% at current exchange rates and by 14,7% excluding...
12.07.2024 571

On the most fashionable street in St. Petersburg, street retail rent increased by 1,5 times

Bolshoi Avenue of the Petrograd Side has been the main Fashion thoroughfare of the Northern capital for many years. Over the past year and a half on this street, according to the consulting company NF Group, the share of vacant space has decreased by 5 percentage points and...
12.07.2024 730

Jacquemus and Nike presented a new collaboration for the Olympics in Paris

An updated Nike Air Max 1 sneaker, a new version of the Swoosh and a capsule collection of sportswear are the result of the latest collaboration between French brand Jacquemus and American sports giant Nike. Collection…
11.07.2024 621

Shoes of the season - luxury flip-flops

Flip flops are back. Or rather, they have already returned to fashion this summer, although now they are not just rubber shoes. The trend for chic and comfort dictates its own rules. Now flip flops and other types of flip-flops must be made of natural...
10.07.2024 668
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning