New Fashion Industry Forum BE IN OPEN Gets 2000 Members
21.06.2018 2187

New Fashion Industry Forum BE IN OPEN Gets 2000 Members

From June 8 to 9, the New Fashion Industry Forum BE IN OPEN was held at the Bread Factory in Moscow. The event was attended by designers, retailers, representatives of sewing factories, industry media, specialists in related professions and students of specialized educational institutions.

The BE IN OPEN forum was supported by the Moscow Department of Culture and strategic partners - Première Vision and Paris Aèroport.


At five venues, there were simultaneously speeches by eminent experts in the fashion industry, master classes of educational projects, speed-dating with buyers, factory representatives, marketers, as well as a showroom of 50 Russian brands.


The main topic of the conference was the correlation of global and local in Russian fashion production. At the event, they talked about how to attract foreign buyers and organize sales abroad; why local brands are not yet ready to cooperate with large marketplaces; which Russian designers are buying Korean multibrands and why; Is the direct use of global trends a risk factor for Russian brands; why the mass-market collaboration with local brands; how to get started with Topshop, Lamoda, Wildberries and Aizel.


Over two days, 60 speakers spoke at the Forum, whose reports and master classes were devoted to pressing issues in the field of design, production, marketing and sales.

This year's BE IN OPEN speakers include Guglielmo Olearo (Premiere Vision, Paris), Anya Aronovsky Kronberg (Vestoj, Paris), Mo Kim and Jessica Jang (Rare Market, Seoul), Alexander Bichin (Aizel), Maxim Anufrienko (TSUM) , Nikolai Krasavin (Tsvetnoy), Irina Maksimova (Lamoda), Gulshan Sharipova (Wildberries), Alena Konnova (Rusmoda), Anastasia Poletaeva (L'Officiel), Anastasia Novaya (12Storeez), Irina Godunova (RSVP), Alexandra Larina (Levi's Russia), Inga Mikaelyan and Sergey Khitrov (RBC).


The Forum held a presentation of 50 modern local brands working in the areas of high fashion, streetwear and casual. Among them are Inshade, ZDDZ, Rosbalet, Fakoshima, TZSM, Two Balls, Affex, Futureisnown, Husky Wear, Annur, Mineral Weather, Anton Lisin, Sputnik 1985, Ssanaya Tryapka and others. Some brands participating in the BE IN OPEN showroom will go to Paris from June 21 to 26 to present their collections to foreign buyers.



From June 8 to 9, the New Fashion Industry Forum BE IN OPEN was held at the Bread Factory in Moscow. The event was attended by designers, retailers, representatives of sewing factories, industry media, ...
5
1
Rating

Latest News

Expo Riva Schuh & Gardabags unveils new logo

The Italian international exhibition of footwear and bags Expo Riva Schuh & Gardabags has updated its corporate identity and presented a new logo.
18.07.2025 23

Bottega Veneta Releases New Orbit Sneakers With Thinnest Soles

The Orbit Flash is a low-top lace-up sneaker made from soft suede and lightweight nylon with an ultra-thin sole and comes in three colorways including black, navy, light blue and yellow, and…
18.07.2025 37

Loro Piana under judicial supervision over worker exploitation case

LVMH-owned Italian luxury brand Loro Piana is under judicial supervision for one year over allegations of worker exploitation and inadequate supply chain controls, writes…
18.07.2025 87

New Balance Releases New Collaboration With Salehe Bembury

Photos have emerged of a new collaboration between New Balance and New York designer Saleh Bembury, a luxury streetwear designer who is vice president of sneakers and men's footwear at Versace…
17.07.2025 242

Converse Expects CEO Change

Jared Carver, CEO and president of the Converse brand, will step down after two years in the role. He will be replaced by Nike veteran Aaron Kane, who has been with the sportswear giant for more than 20 years and is vice president and…
17.07.2025 232
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning