New Fashion Industry Forum BE IN OPEN Gets 2000 Members
From June 8 to 9, the New Fashion Industry Forum BE IN OPEN was held at the Bread Factory in Moscow. The event was attended by designers, retailers, representatives of sewing factories, industry media, specialists in related professions and students of specialized educational institutions.
The BE IN OPEN forum was supported by the Moscow Department of Culture and strategic partners - Première Vision and Paris Aèroport.
At five venues, there were simultaneously speeches by eminent experts in the fashion industry, master classes of educational projects, speed-dating with buyers, factory representatives, marketers, as well as a showroom of 50 Russian brands.
The main topic of the conference was the correlation of global and local in Russian fashion production. At the event, they talked about how to attract foreign buyers and organize sales abroad; why local brands are not yet ready to cooperate with large marketplaces; which Russian designers are buying Korean multibrands and why; Is the direct use of global trends a risk factor for Russian brands; why the mass-market collaboration with local brands; how to get started with Topshop, Lamoda, Wildberries and Aizel.
Over two days, 60 speakers spoke at the Forum, whose reports and master classes were devoted to pressing issues in the field of design, production, marketing and sales.
This year's BE IN OPEN speakers include Guglielmo Olearo (Premiere Vision, Paris), Anya Aronovsky Kronberg (Vestoj, Paris), Mo Kim and Jessica Jang (Rare Market, Seoul), Alexander Bichin (Aizel), Maxim Anufrienko (TSUM) , Nikolai Krasavin (Tsvetnoy), Irina Maksimova (Lamoda), Gulshan Sharipova (Wildberries), Alena Konnova (Rusmoda), Anastasia Poletaeva (L'Officiel), Anastasia Novaya (12Storeez), Irina Godunova (RSVP), Alexandra Larina (Levi's Russia), Inga Mikaelyan and Sergey Khitrov (RBC).
The Forum held a presentation of 50 modern local brands working in the areas of high fashion, streetwear and casual. Among them are Inshade, ZDDZ, Rosbalet, Fakoshima, TZSM, Two Balls, Affex, Futureisnown, Husky Wear, Annur, Mineral Weather, Anton Lisin, Sputnik 1985, Ssanaya Tryapka and others. Some brands participating in the BE IN OPEN showroom will go to Paris from June 21 to 26 to present their collections to foreign buyers.
From June 8 to 9, the New Fashion Industry Forum BE IN OPEN was held at the Bread Factory in Moscow. The event was attended by designers, retailers, representatives of sewing factories, industry media, ...
The French concern LVMH selected 23 start-up projects in the field of innovation for the luxury industry
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Prada sales showed strong growth in 2021
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Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. The Editorial Office Shoes Report asked key footwear market players and fashion experts to comment on this event:
Mistakes in the lighting of the sales area that spoil the impression of a shoe store
Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting development (ceiling + furniture + architecture) is a must for a successful shoe store, says Natalya Frolova, SR lighting expert in fashion retail. We analyze with her not very successful examples of lighting in shoe stores and offer solutions to the problem.
La Pinta is a participant of the February Euro Shoes exhibition
The Turkish footwear brand La Pinta welcomes the Euro Shoes Premiere Collection exhibition at the Expocentre Exhibition Center on the same site as the CPM - Collection Première Moscow, a major clothing exhibition in February 2022.
Instagram and the shoe business: how to make your account a seller?
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Viber and Facebook messenger: business opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix that effectively works at all stages of the marketing funnel. Messengers allow you to comprehensively solve a variety of brand tasks - from building brand knowledge to retaining an audience and automating many business processes. In this article, we talk about the features of Viber and Facebook Messenger.
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
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Rieker commended the high professionalism of the Euro Shoes organization
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Extremist buyers. Who are they and how to work with them?
The topic of interaction between the buyer and the seller has been studied since the beginning of exchange and commodity-money relations. Today we will talk about a phenomenon that has arisen relatively recently and is a "sore point" in many companies - consumer extremism. Elena Vinogradova, SR expert in sales and purchasing in the fashion business, shares her thoughts and gives recommendations on how to interact with extremist buyers.
EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
Assortment of bags, belts and gloves for fall-winter 2021/22
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Eksposhoes fashion footwear exhibition starts in less than a month in Antalya!
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Technical aspects of display space and current trends in its design
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The psychological profile of the sales assistant
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Directions in the style of clothing and footwear that will remain in fashion for a long time
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Crocs releases collaboration with Little Big
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
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Hermes spring'21 clogs are in high demand
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Instagram content ideas
The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting to such pages, you quickly scroll through them, and if you suddenly subscribe, then unsubscribing in the shortest possible time is inevitable. In this article, SR expert Elena Vinogradova decided to move away from theory and share practical cases that she liked from a professional and consumer point of view.
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
