New Fashion Industry Forum BE IN OPEN Gets 2000 Members
From June 8 to 9, the New Fashion Industry Forum BE IN OPEN was held at the Bread Factory in Moscow. The event was attended by designers, retailers, representatives of sewing factories, industry media, specialists in related professions and students of specialized educational institutions.
The BE IN OPEN forum was supported by the Moscow Department of Culture and strategic partners - Première Vision and Paris Aèroport.
At five venues, there were simultaneously speeches by eminent experts in the fashion industry, master classes of educational projects, speed-dating with buyers, factory representatives, marketers, as well as a showroom of 50 Russian brands.
The main topic of the conference was the correlation of global and local in Russian fashion production. At the event, they talked about how to attract foreign buyers and organize sales abroad; why local brands are not yet ready to cooperate with large marketplaces; which Russian designers are buying Korean multibrands and why; Is the direct use of global trends a risk factor for Russian brands; why the mass-market collaboration with local brands; how to get started with Topshop, Lamoda, Wildberries and Aizel.
Over two days, 60 speakers spoke at the Forum, whose reports and master classes were devoted to pressing issues in the field of design, production, marketing and sales.
This year's BE IN OPEN speakers include Guglielmo Olearo (Premiere Vision, Paris), Anya Aronovsky Kronberg (Vestoj, Paris), Mo Kim and Jessica Jang (Rare Market, Seoul), Alexander Bichin (Aizel), Maxim Anufrienko (TSUM) , Nikolai Krasavin (Tsvetnoy), Irina Maksimova (Lamoda), Gulshan Sharipova (Wildberries), Alena Konnova (Rusmoda), Anastasia Poletaeva (L'Officiel), Anastasia Novaya (12Storeez), Irina Godunova (RSVP), Alexandra Larina (Levi's Russia), Inga Mikaelyan and Sergey Khitrov (RBC).
The Forum held a presentation of 50 modern local brands working in the areas of high fashion, streetwear and casual. Among them are Inshade, ZDDZ, Rosbalet, Fakoshima, TZSM, Two Balls, Affex, Futureisnown, Husky Wear, Annur, Mineral Weather, Anton Lisin, Sputnik 1985, Ssanaya Tryapka and others. Some brands participating in the BE IN OPEN showroom will go to Paris from June 21 to 26 to present their collections to foreign buyers.
From June 8 to 9, the New Fashion Industry Forum BE IN OPEN was held at the Bread Factory in Moscow. The event was attended by designers, retailers, representatives of sewing factories, industry media, ...
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How Pareto's Law Works in a Shoe Retail Store
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Clarks: 200 years of quality, style and innovation
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New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
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associated with elitism, aristocracy and an active lifestyle.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The Battle for the Sports Shoe Market
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
