Capsule collection of shoes Maje x Minnetonka
French shoe makers are looking for opportunities to advance in the Chinese market
The head of the French Shoe Federation and CEO of Alter Finance, Claude-Eric Paquin, believes that French manufacturers should offer something new and exclusive for the Chinese market.
In an interview with the French Internet resource FashionNetwork, he says that French shoe makers should enter the Chinese market with new ideas, new creative products.
“If we are thinking about the Chinese market, we need to understand that this is a long story. The market already exists, but above all it is the market of the future. The Chinese market is open to luxury brands, and some premium brands (or brands that are included in the suite), but, unfortunately, the French are not strong in this area, unlike the Americans with brands such as Tory Burch, Michael Kors or Coach, which are very successful in china. I do not know French shoe brands that could occupy this niche, except perhaps Maje, but this brand is rather poorly represented.
And now we again fall into the low and middle segments, where we can not offer anything special, as Europeans. Everything is illusory. If we want to sell in China, we must have a quality product, we must put France and the Parisian style at the forefront, and at least adapt the product to the local market.
According to Mr. Pakuin, today consumers are already full of well-known brands. “Vuitton, Lancel, Chanel are social status games. Customers have already tried the products of these brands and are looking for something exclusive. And here, we, the French, as a creative nation with a huge number of talents, have a chance to stand out, ”he says.
Claude-Eric Paquin, head of the French Footwear Federation and CEO of Alter Finance, believes that French manufacturers should offer something new for the Chinese market and ...
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What factors influence pricing, and how to work with retail prices for shoes
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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PETER KAISER - the best brand of 2025!
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
