Soho
Geox started selling shoes, the prototype of which was the shoes of the pilots "Formula 1"
12.07.2011 4022

Geox started selling shoes, the prototype of which was the shoes of the pilots "Formula 1"

For three months starting in July, the Geox Red Bull Racing Driver Boots, a limited edition collection inspired by Red Bull's prize racing shoes, will be on display at the Geox flagship store in Milan. The models were originally intended for Formula 1 drivers and the Red Bull racing team. There are 50 models in total, all numbered and personalized. The prototypes of the limited line were models worn by pilots Sebastian Vettel and Mark Webber. As explained by Geox President Mario Moretti Polegato, "Every year during Formula 1, racers test the shoes in the most extreme conditions imaginable, so it is very easy to assess their actual quality."
For three months starting in July, the Geox flagship store in Milan will present a limited edition collection inspired by Red Bull racing shoes ...
5
1
Rating

Latest News

Sacai and Nike collaboration sneaker images appear

At the end of this year, Nike is expected to release a new collaboration with Japanese luxury clothing brand Sacai. A feature in the design of the new sacai x Nike LDV Waffle Woven shoe model will be a textile mesh…
20.03.2023 35

A new concept store Kari Kids has opened in Moscow

The new Kari Kids store opened on March 14 in Evropeisky shopping center in Moscow. The capital's flagship of the Kari Kids chain presents a concept store of clothes and shoes, accessories and educational toys for children from 0 to 12 years old, where an important role in…
20.03.2023 47

Capital Department Store Tsvetnoy is reloading

The main "conceptual" department store Tsvetnoy in Moscow will become even more conceptual. The department store management has announced the restart of the project, which includes updating the logo, floor concept, brand portfolio and the return of the cultural…
20.03.2023 158

Ralf Ringer stops selling shoes in third-party multi-brand stores

The Russian shoe manufacturer Ralf Ringer, which is developing a retail chain of the same name, has decided to stop or significantly reduce shoe sales in independent multi-brand shoe stores in order to focus on developing its…
19.03.2023 180

Puma and Ottolinger collaborate at Paris Fashion Week

Berlin-based fashion brand Ottolinger unveiled a catchy collaboration with…
17.03.2023 328
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning