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Detsky Mir Group increased its total sales by 16,9% in 2021
25.01.2022 848

Detsky Mir Group increased its total sales by 16,9% in 2021

Detsky Mir Group increased its total sales in 2021 by 16,9% to 184,3 billion rubles. At the same time, the group's total online sales in Russia increased by 39,1% to RUB 54 billion. (VAT included). Currently, the share of online sales in the total sales volume of Detsky Mir Group in Russia is 30,8%.

In the reporting period, the group's net revenue increased by 15% to RUB 164,3 billion. Sales of private labels and direct imports in Russia amounted to 46,2% of total sales (+1,7 percentage points yoy).
The company opened 251 new stores, including 72 Detsky Mir stores in Russia, 4 Detsky Mir stores in Kazakhstan, 8 Detmir stores in Belarus, 94 Detmir Mini stores and 73 Zoozavr stores.

In the fourth quarter of 2021, the group launched the third regional distribution center in the Novosibirsk region based on the Russian Post. At the fulfillment warehouse, Post can simultaneously store up to 200 items from the Detsky Mir assortment and ship up to 000 online orders monthly.

“The past year 2021 proved the success of the course we chose to develop the omnichannel model. As a result of the implementation of the strategy, we have strengthened our leadership in the children's goods market, becoming one of the
the largest and fastest growing e-commerce players in the Childhood category. In particular, we expanded the geography of the retail network, strengthened the federal and regional logistics infrastructure, effectively increased the assortment through the development of the marketplace, as well as increased the speed of delivery of online orders and improved the quality of customer service in all sales channels,” says the CEO of PJSC “ Children's world "Maria Davydova.

Detsky Mir Group increased its total sales in 2021 by 16,9% to 184,3 billion rubles. At the same time, the group's total online sales in Russia increased by 39,1% to RUB 54 billion. (VAT included). V…
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