Obuv Rossii GC has opened more than 150 stores this year
02.10.2019 2305

Obuv Rossii GC has opened more than 150 stores this year

Obuv Rossii Group of Companies has opened 157 new stores in the 9 months of the 2019 year, the report says. Thus, the group’s retail network at 30.09.2019 of the year amounted to 895 stores (of which 172 are franchised) in the 361 city of Russia. 

“We are ahead of our plans to expand our retail network this year, and by the start of the main autumn-winter season we have launched more than 150 new stores of our own. In regions, especially in small cities, there is a low level of competition and global and federal players are poorly represented, therefore, expanding our presence in small settlements allows us to increase the company's market share and strengthen our position throughout the country, ”commented the director of the Obuv Rossii group of companies »Anton Titov. - According to DISCOVERY Research Group, in the Russian footwear market in the 1 half-year there is a slight positive dynamics, and, according to experts, the market will grow slowly over the next 3-5 years. A diversified assortment that includes not only shoes, but also clothing and related products, the development of additional services and an omnichannel trading model allows us to expand our customer audience and increase sales even in conditions of low consumer activity. ” 

Over the 9 months, Obuv Rossii significantly expanded the geography of sales, having mastered more than 130 new cities. The company is developing a retail network throughout the country, the largest number of discoveries was in the Siberian Federal District - 43%. The group's positions in the Far East, in the Volga Region and in the Urals have strengthened — 19%, 18% and 17% of all open stores, 3% of new outlets are located in the North-Western part of Russia. In accordance with the development strategy, the company primarily launched stores in the street retail format - 91%, 9% of the new stores earned in shopping centers. Most of the discoveries (99,4%) came from the retail brand Westfalika.

GC "Shoes of Russia" founded in 2003 year, has a headquarters in Novosibirsk and an office in Moscow. Engaged in the production and sale of footwear and related products. The company operates 887 stores (172 operates under a franchise) under the brands Westfalika, Pedestrian, Rossita, Emilia Estra and Lisette, and also develops shoes and clothing brands for an active lifestyle S-tep, all.go and Snow Guard, owns two shoe factories in the Novosibirsk region. In 2018, the group's revenue amounted to 11,55 billion rubles, net profit - 1,33 billion rubles, EBITDA - 2,86 billion rubles.

Obuv Rossii Group of Companies opened 157 new stores in 9 months of 2019, the holding's report says. Thus, the retail network of the group as of 30.09.2019 amounted to 895 ...

Latest News

BRICS + Fashion Summit takes place in Moscow

The international forum BRICS + Fashion Summit is taking place these days in Moscow. As part of the forum, from December 28 to 2, a b2b showroom is operating at the Zaryadye MKZ on the territory of Zaryadye Park, which presents Russian clothing brands,…
01.12.2023 274

McKinsey identifies 10 macro trends in fashion for 2024

The annual report of the global consulting company McKinsey& Company, compiled in collaboration with the Business of Fashion publication “The State of Fashion,” highlighted ten macrotrends that will influence the state of the fashion segment and fashion...
30.11.2023 492

"Honest Sign" recorded a 15% increase in shoe prices in 2023

According to the state labeling system “Honest Sign”, average prices for shoes in Russia increased by 15% over the year: in October 2023, the average price of a pair of shoes was 3 rubles, and in the same period in 274 – 2022...
30.11.2023 413

The first Sportmaster PRO opened in Voronezh

On November 21, the first sporting goods store “Sportmaster PRO” opened in the Voronezh City Park “Grad” shopping center, which became the largest in the Black Earth Region. The retailer rented more than 3 sq. m in a shopping center on the site of the departed...
29.11.2023 400

Testoni has released a festive collection

Italian luxury shoe brand Testoni presented a festive collection. A capsule of women's shoes and accessories inspired by the views of the snow-capped Alps. As the fashion house emphasizes, the holiday collection is “An ode to fashion and luxury in...
29.11.2023 376
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning