Over the six months of 2018, the Obuv Rossii group of companies opened 71's own store in the 61 city of Russia. Obuv Rossii manages five retail brands, but its main focus is on developing the Westfalika chain of stores.
In the first half of the year, this network increased by 51 store. As a result, the retail network of Shoe of Russia, which also includes Lisette, Pedestrian, Emilia Estra and Rossita stores, grew by 13,3% and in 30.06.2018 there were 606 stores (including 113 franchised stores) in 180 cities of Russia.
“We are consistently implementing a network development program for this year, which involves the opening of 100 new outlets, and even ahead of schedule. Initially, we planned to launch 60 stores in the first half of the year, however, we exceeded the plan by 20% and opened the 71 store. This will allow us to fully implement the development program for the 2018 year by the fall-winter season, ”comments Anton Titov, director of the Obuv Rossii group of companies. - This has become possible due to the fact that now is a good time for expanding retail and in the regions there is a large selection of optimal platforms for placing stores. In addition, the Russian shoe market is poorly consolidated, federal and global networks are poorly represented in many regions, so there are great opportunities to strengthen our position in the regions and increase our market share. ”
Obuv Rossii GC significantly expanded its sales geography and entered the 27 of new cities. The most intensively, Obuv Rossii opened stores in June - this month 20 of new outlets began to work. The company launched new stores across the country, with more openings in Siberia - 48%, in the Urals and Central Russia - in 22%, and in the Far East - 7%. Obuv Rossii develops all five retail chains within the group. The largest share (72%) in the overall structure of store openings in the 1 half of the year belongs to the main brand - Westfalika. Thus, the group opened Westfalika's 51 store, Lisette and Pedestrian on 7, Emilia Estra and Rossita on 3.
GC "Shoes of Russia" founded in 2003 year, has a headquarters in Novosibirsk and an office in Moscow. The main business area is the production and sale of footwear and related products. The company operates 606 stores (113 operate on a franchise) under the brands Westfalika (single-brand shoe store), Pedestrian (multi-brand shoe supermarket), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores), and also develops brands of shoes and clothes for an active lifestyle S-tep, All.go and Snow Guard and owns two shoe factories in the Novosibirsk region.
In October 2017 of the year, Obuv Rossii raised 5,9 billion rubles during an IPO on the Moscow Exchange (OBUV ticker), the issuer is PJSC OR, becoming the first public company in the Russian shoe and fashion market. In accordance with the audited financial results of the Group according to IFRS, in 2017 the revenue amounted to 10,801 billion rubles, net profit - 1,31 billion rubles, EBITDA - 2,74 billion rubles.