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GORE-TEX® sponsors Euro Shoes Premiere Collection winter presentation
27.01.2012 4293

GORE-TEX® sponsors Euro Shoes Premiere Collection winter presentation

The world's largest manufacturer of membrane materials WL Gore & Associates for the second time became the sponsor of the winter presentation of European brands Euro Shoes Premiere Collection.

The decision on sponsorship was made for several reasons. Firstly, Euro Shoes Premiere Collection is the most relevant business platform for participants in the Russian shoe market.

The success of the presentation is confirmed annually: the number of new exhibitors is growing, regular participants are increasing the area of ​​their stands. Thanks to the Euro Shoes Premiere Collection, participants significantly expand the geography of their customers, because buyers from Russia and the CIS countries come to the presentation to be the first to place orders for shoes. In addition, the organization of the event is always held at the highest level. The Directorate thinks out every little thing for the convenience of participants and visitors: from a free cafe, Wi-Fi access, lounge areas and transfers to exhibition halls and special prices for hotel accommodation.

Secondly, in the fall-winter season, models using innovative technologies are especially popular with buyers. Many of the exhibitors, for example, Ara, Clarks, Hogl, Mephisto, use the GORE-TEX® technology. Shoes with a membrane protects in all weather conditions and does not prevent the evaporation of excess moisture. Regardless of the weather and the intensity of physical activity, GORE-TEX® shoes will retain pleasant warmth and dryness.
A unique membrane technology is implemented in the new collections of exhibitors of the fall-winter 2012-2013 season. Buyers from the northern regions of Russia should pay attention to thermally insulated models designed for comfortable use in winter weather, including rain, snow and ice.

The world's largest manufacturer of membrane materials WL Gore & Associates for the second time became the sponsor of the winter presentation of European brands Euro Shoes Premiere Collection.
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