The world's largest manufacturer of membrane materials, the company WL Gore & Associates, which manufactures GORE-TEX® membranes, became the sponsor of the registration area and lounge zone at the presentation of the West European brands Euro Shoes Premiere Collection www.euroshoes-moscow.com. The presentation will be held February 23-26 at EC Sokolniki (Moscow). The material, which was originally created for use in space, is now used for clothing, shoes and accessories. Samples of shoes with GORE-TEX® membranes can be evaluated in the new collections of Euro Shoes Premiere Collection participants for the Fall-Winter 2011/2012 season.
The presentation, which takes place twice a year, is attended by companies from Germany, Austria, Switzerland, Italy, Slovakia, Finland. One of its key advantages: all collections are exhibited in Russia for the first time: Euro Shoes Premiere Collection opens the order season in Russia. Orders placed here allow the store owner to provide early deliveries.