Analysts at GVA Sawyer have assessed the potential for expanding retail chains in the clothing-footwear segment in the regions of Russia. The number of stores of federal-level chain operators in this product group may increase by 20-25% in 2011. Exactly such a share of the number of existing retail outlets was drawn up by the general plans for the development of retailers, whose representatives were interviewed in the course of the first specialized study to assess the demand for retail premises, conducted by analysts at GVA Sawyer. To implement the plans, the surveyed operators will need about 100 thousand sq. M.
In the course of the study, GVA Sawyer interviewed representatives of 45 retail chains operating at the Moscow and Moscow Region markets, in St. Petersburg and in the regions. The average portrait of the respondent is a medium-sized network with the number of stores from 20 to 50 with a total area of 300-500 sq. m, that is, typical tenants of a shopping gallery. GVA Sawyer survey participants were representatives of companies developing one network (brand), as well as managers of multi-brand holdings.
Analysts also used information from open sources and data obtained during the pre-brokerage period of a number of retail facilities. “The service of pre-brokerage of shopping centers is becoming more and more popular, as it allows the owner to determine the type of future tenants, the required area and to predict the real rent,” says Elena Shevchuk, vice president for commercial real estate at GVA Sawyer. “Brokers of our company usually collect information about the parties of trade operators to a specific object / site ".
The study revealed that most of the retail chains that participated in the survey plan to open from 2011 to 10 stores by the end of 20. In total, representatives of 45 networks forecast the opening of approximately 550 stores in the 2011 year, which is about 25% of the total number of outlets in these networks.
The range of rates in Russian cities varies from $ 200 to 1800 per sq.m. per year, excluding operating expenses and VAT, with an average store area of 200-300 sq.m. “In terms of the entire market, we see a projected demand for 1 million square meters of retail space,” comments Evelina Pavlovskaya, Vice President for Consulting at GVA Sawyer. »The operator is located on the main shopping streets. At the same time, small, start-up companies and some medium-sized chains only rent stores in shopping centers. Thus, most of the indicated demand will fall on shopping centers and shopping and entertainment centers. "