GVA Sawyer predicts retail growth at 25%
Analysts at GVA Sawyer have assessed the potential for expanding retail chains in the clothing-footwear segment in the regions of Russia. The number of stores of federal-level chain operators in this product group may increase by 20-25% in 2011. Exactly such a share of the number of existing retail outlets was drawn up by the general plans for the development of retailers, whose representatives were interviewed in the course of the first specialized study to assess the demand for retail premises, conducted by analysts at GVA Sawyer. To implement the plans, the surveyed operators will need about 100 thousand sq. M.
In the course of the study, GVA Sawyer interviewed representatives of 45 retail chains operating at the Moscow and Moscow Region markets, in St. Petersburg and in the regions. The average portrait of the respondent is a medium-sized network with the number of stores from 20 to 50 with a total area of 300-500 sq. m, that is, typical tenants of a shopping gallery. GVA Sawyer survey participants were representatives of companies developing one network (brand), as well as managers of multi-brand holdings.
Analysts also used information from open sources and data obtained during the pre-brokerage period of a number of retail facilities. “The service of pre-brokerage of shopping centers is becoming more and more popular, as it allows the owner to determine the type of future tenants, the required area and to predict the real rent,” says Elena Shevchuk, vice president for commercial real estate at GVA Sawyer. “Brokers of our company usually collect information about the parties of trade operators to a specific object / site ".
The study revealed that most of the retail chains that participated in the survey plan to open from 2011 to 10 stores by the end of 20. In total, representatives of 45 networks forecast the opening of approximately 550 stores in the 2011 year, which is about 25% of the total number of outlets in these networks.
The range of rates in Russian cities varies from $ 200 to 1800 per sq.m. per year, excluding operating expenses and VAT, with an average store area of 200-300 sq.m. “In terms of the entire market, we see a projected demand for 1 million square meters of retail space,” comments Evelina Pavlovskaya, Vice President for Consulting at GVA Sawyer. »The operator is located on the main shopping streets. At the same time, small, start-up companies and some medium-sized chains only rent stores in shopping centers. Thus, most of the indicated demand will fall on shopping centers and shopping and entertainment centers. "
GVA Sawyer analysts have assessed the potential for expanding retail chains in the clothing-footwear segment in the regions ...
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Euro Shoes was a huge success in Moscow
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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How to differentiate yourself from competitors and earn more?
Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower than in retail stores; for some reason, most buyers prefer to purchase a new pair, albeit more expensive, but personally choosing from the assortment presented on store windows and shelves. This illogical behavior of buyers can only be explained by the fact that each of them has individual characteristics when choosing purchases. SR expert on increasing sales in fashion Evgeny Danchev talks in detail about three options for a marketing strategy for positioning retail in the market, their advantages and benefits.
MUNZ Group: Five common mistakes when searching for line personnel
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Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
Global footwear production down by 1,5 billion pairs in 2023
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
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Difficulties in recruiting personnel and how to deal with them
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HIT OF THE SEASON: THE MOST CURRENT MODELS FOR SUMMER FROM THE GERMAN FOOTWEAR AND ACCESSORIES BRAND TAMARIS
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Louis Vuitton opens a new factory in Italy
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Effective methods that will help improve the effectiveness of sellers
Many store managers face the problem of staff burnout who work on the sales floor. Previous motivation schemes for salespeople - “salary +%” no longer work today, and therefore new ways are needed to motivate employees to work better, more and sell more effectively. SR expert in fashion business development management Maria Gerasimenko shares her knowledge and tells what motivation schemes are effective today, how to implement a new motivation program and accustom a sales team to it.
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Health and comfort in Relax Anatomic dress shoes
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CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands
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A new look at Giotto. Interview with the head of the company Vladimir Timofeev
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Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
